Hispanic social media influencers have reach all across the globe. These top influencers create content in Spanish, English, or both in some instances, and make up a large part of all genres, including entertainment, tech, food, travel, beauty, and more. With a strong presence on all social media platforms, see why these top Hispanic social media influencers are taking the world by storm.
25 Top Hispanic Social Media Influencers
Lele Pons
Lele Pons is not only a top Hispanic social media influencer, she’s one of the most influential people on the internet — period. Her funny videos have racked up more than 1.3 billion views and gained her more than nine million subscribers on YouTube, and 23.7 million followers on Instagram. In addition to her following on social media, Lele Pons is also a CoverGirl brand ambassador.
Michelle Lewin
Michelle Lewin inspires nearly 13 million followers on Instagram to get fit. The Venezuelan social media influencer offers daily fitspo with snaps from the gym, photos of her style, and motivation to get healthy.
German Garmendia
With more than 60 million subscribers and billions of views on YouTube, German Garmendia is arguably one of the biggest Hispanic social media influencers around. He was the first to earn two diamond play buttons from the video site. He is a musician, comedian, and writer based in Chile who makes videos in Spanish.
Luis Fernando Flores
Based in El Salvador, Luis Fernando Flores (aka Fernanfloo) has over 27 million YouTube subscribers — more than the entire population of his home country. He makes Spanish language gaming videos, but offers subtitles for his English-speaking followers. He also has a strong following on Facebook, Twitter, and Instagram.
Dulce Candy
Dulce Candy started her YouTube channel focused on beauty-related topics while she was a soldier in the U.S. Army. She has more than two million subscribers and over 315 million views. Her channel features makeup tutorials, hair tips, and fashion advice in both English and Spanish.
Irishcel Puello
Irishcel Puello is a Panamanian beauty vlogger with nearly one million subscribers on YouTube and 630,000 followers on Instagram. She offers tutorials, tips, and reviews for various beauty products, especially those that work well for darker skin tones.
Ruben Doblas Gundersen
Ruben Doblas Gundersen has the second-most-subscribed-to Spanish language YouTube channel, with 28 million subscribers and more than 6.4 billion views. His videos are primarily focused on gaming, but he also has several comedy videos and vlogs on his channel.
Bethany Mota
Known for her haul videos, Bethany Mota is one of the most popular Hispanic social media influencers in the fashion and beauty genres. This young YouTuber started her channel as a way to cope with bullying, and ended up gaining more than 10 million subscribers. She has also partnered with brands like JCPenney, Forever 21, and Aeropostale.
El Guzii
El Guzii has 2.5 million subscribers on his Spanish-language YouTube channel. He has fun in the kitchen as he presents recipes that reflect his Spanish heritage. He’s a top Hispanic social media influencer who has teamed up with General Mills and Sprint in the past to expand his content.
Naomi Giannopoulos
Naomi Giannopoulos, aka Vegas Nay, has more than 20 years of experience as a professional makeup artist. She worked as a freelance makeup artist for many years before taking her skills to the internet. She’s gained 7.7 million Instagram followers and over 2.8 million YouTube views since then. She even has her own line of false lashes and other beauty products.
LeJuan James
LeJuan James got his start making humorous video shorts on now-defunct Vine. He is Puerto Rican and Dominican, and claims that he represents Hispanics from all around the world. He has gained more than 2.9 million likes on Facebook and 1.9 million followers on Instagram, and racked up millions of YouTube views.
Olalla Lopez
With over 13.7 million YouTube subscribers on her channel CaELike, Olalla Lopez is one of the top Hispanic social media influencers. She makes several beauty tutorial videos, but fans also lover her comedic skits and commentaries.
Kathy Cana-Murillo
Kathy Cana-Murillo is the Crafty Chica, and has a large following on YouTube and Pinterest. She celebrates her Mexican-American heritage through her craft, and offers several DIYs and tutorials on social media, where she’s gained nearly four million views on her videos. She specializes in a style known as Boho Chic.
Jorge Narvaez
Jorge Narvaez and his family celebrate music, family, and Hispanic culture via YouTube. The family went viral in 2010 with a cover of “Home” by Edward Sharp and the Magnetic Zeroes, and have continued to share their art and their lives with the world. The Narvaez family has more than 215 million views on YouTube.
Mariand Castrejon Castañeda
Mariand Castrejon Castañeda is the most-followed Hispanic star in the beauty genre. Known as Yuya, this social media influencer has over 21 million YouTube subscribers and two billion views. She offers makeup tutorials and fashion advice, and promotes gender equality.
Yovana Mendoza
Known as Rawvana on social media, Yovana Mendoza is a health and wellness guru. She has nearly two million subscribers across her two YouTube channels, and another 1.1 million followers on Instagram. She offers vegan-friendly meals, fitness tips, and beauty advice. Her videos and other content are all available in Spanish and English.
Samuel de Luque
Known as Vegetta777 on YouTube, Samuel de Luque makes videos based on popular games like Minecraft, Battlefield, and others. He has more than 21 million subscribers, and frequently collaborates with other gaming YouTubers from Spain. He uses a unique narrative and has several different “series” on his channel.
Tiffany Garcia
Tiffany Garcia is the star of and the beautiful mind behind the YouTube channel iHasCupquake, which has 6.2 million subscribers. She covers a variety of content ranging from geeky topics to cooking and comedy. Her most popular content is based on Minecraft.
Lyzabeth Lopez
Known for her Hourglass Workout and perfect booty, Lyzabeth Lopez is one of the biggest fitness influencers on social media. She has two million followers on Instagram, created her own workout, and has an app people can use to get the perfect hourglass shape.
Gabriel Montiel Gutierrez
Werevertumorro is Gabriel Montiel Gutierrez’s YouTube channel, which has over 15 million subscribers. This former Mexican football player uploads challenges, skits, and vlogs, which have amassed 2.4 billion views.
Massy Arias
Massy Arias is a Dominican-born fitness coach based in Los Angeles with more than 2.5 million followers on YouTube. Her photos and short videos inspire people to get active and healthy with a combination of yoga, high-intensity interval training, resistance training, and more.
Luisa Fernanda W
Luisa Fernanda W uploads vlogs to her YouTube channel that allow her viewers to follow her day. She has had more than 101 million views on her channel since she started vlogging in 2013. She also posts fashion, beauty, and humorous photos and videos to her Instagram account, where she has more than five million followers.
Amara Leguizamon Pascagaza
Amara Leguizamon Pascagaza might be only 14 years old, but she’s already making a name for herself as one of the top Hispanic social media influencers. This Colombian star has nearly four million YouTube subscribers and 1.9 million Instagram followers. Her kid-friendly content even earned her a Nickelodeon Kids’ Choice Award.
Luan Palomera
With nearly four million YouTube subscribers to his comedy and prank channel, Luan Palomera is one of the most popular Hispanic social media influencers around. He’s of Mexican-American heritage and based in the United States, and his videos are primarily in Spanish.
Nicole Guerriero
Nicole Guerriero is a fashion and beauty influencer. Her YouTube videos showing off outfits, makeup tips, and daily life have helped her gain 2.8 million subscribers and two million Instagram followers. Her colorful personality and style have also led to sponsorships from Clinique and Bare Minerals.
Luan Palomera
With nearly four million YouTube subscribers to his comedy and prank channel, Luan Palomera is one of the most popular Hispanic social media influencers around. He’s of Mexican-American heritage and based in the United States, and his videos are primarily in Spanish.
