The top ecommerce influencers fall into two distinct categories: those who use their fame and influence to promote ecommerce companies (like many previous contestants on “The Bachelor,” according to Racked) and those who have gone on to launch their own ecommerce companies.
Meet the top ecommerce influencers:
Ashley Hebert Rosenbaum
Ashley Hebert Rosenbaum was the bachelorette in season seven of “The Bachelor,” and ended up marrying and having two children with the winner of the show, JD Rosenbaum. The top ecommerce influencer has 342,000 followers on Instagram, where she posts pics of her happy and adorable family, as well as posts for a range of ecommerce companies.
Another former contestant on “The Bachelor,” Becca Tilley has more than 1.1 million Instagram followers. As one of the top ecommerce influencers, she posts about her podcast, her obsession with “Grey’s Anatomy,” her cute pups, and plenty of ads for brands such as Ponds, Juice Couture, and Calia by Carrie.
Lauren Bushnell is yet another former bachelorette, with 1.2 million followers on Instagram. In addition to selfies, group shots, and photos of her dog, this top ecommerce influencer posts about ecommerce brands such as Revolve.
Also a former bachelorette, Amanda Stanton is now a single mom with 1.2 million followers and a feed full of glossy pictures of her and her kids. Occasionally, this top ecommerce influencer’s pictures are in partnership with a variety of ecommerce brands.
Andi Dorfman has one million followers on Instagram, has published a book, and is a former bachelorette. She’s worked with brands such as FabFitFun and Nexxus.
Jade Tolbert has just under 950,000 followers. A former bachelorette and currently one of the top ecommerce influencers, she currently posts about her adventures as a new mom. But she has also partnered with a variety of ecommerce brands, including MVMT, Teami Tea, and HelloFresh.
Catherine Lowe is a combination top ecommerce influencer. She’s a former contestant on “The Bachelor,” and has gone on to found her own ecommerce company: Lowe Co. She has 1.2 million Instagram followers.
Kaitlyn Bristowe won “The Bachelor,” appeared on Broadway, and has worked with several ecommerce brands on Instagram. As one of the top ecommerce influencers, she has 1.6 million followers.
Jojo Fletcher might be the queen bee of “Bachelor” influencers. The top ecommerce influencer has 2.2 million followers and regularly works with ecommerce brands such as FabFitFun and MVMT.
Ascot and Hart
Ascot and Hart (79,800 followers) is the ecommerce influencer brand created by Jen Coleman (33,100 followers) and Lauren Ascot (69,500 followers). The top ecommerce influencers is also behind Target Does It Again (726,000 followers), which showcases cool things found at Target.
Thea Domber, aka Roxy, has 214,000 followers on Instagram. The top ecommerce influencer originally started out as a blogger devoted to all things Anthropologie, but has since started promoting other online brands as well. Her Instagram is full of OOTDs, giveaways, and other brand posts.
Former bachelor Sean Lowe (now married to Catherine Lowe) is a top ecommerce influencer with 1.1 million followers and has partnered with ecommerce brands such as FabFitFun.
Another former contestant on “The Bachelor” (last one, we swear), Sharleen Joynt is an opera singer, lifestyle blogger and top ecommerce influencer. She has 171,000 followers and has posted about online fashion brands, mattresses, and candles.
The youngest person to make “Forbes'” 30 Under 30 list for the retailer and ecommerce category, Kylie Jenner is the top ecommerce influencer 100 million followers and her own cosmetics line.
Rynetta Davis started the blog J.Crew Is My Favorite Store to document her love for the classic mall and online retailer. The top ecommerce influencer has 11,300 followers in Instagram, where she regularly posts OOTDs and other pictures about J.Crew.
Emily Weiss is a blogger / influencer turned ecommerce influencer / business owner. She launched the beauty line Glossier and has 320,000 followers.
Jennifer Chong is a lifestyle and travel blogger from Sydney with 19,700 followers. As one of the top ecommerce influencers, her Instagram feed is full of partnership posts with online beauty and fashion brands.
Tyler Haney is the founder of Outdoor Voices, an ecommerce activewear company that’s giving more established, brick-and-mortar brands a run for their money. As one of the top ecommerce influencers, she has 20,500 followers.
Neely and Chloe Burch
Neely and Chloe Burch are sisters (and nieces of Tory Burch) who started their own affordable but elevated handbag and shoe line. The top ecommerce influencers have 11,400 followers on Instagram and were named to “Forbes'” 30 Under 30 list in the retail/ecommerce category.
Alexis Ren has 11.6 million followers and is another influencer who’s been able to transform her fame into a viable ecommerce brand. The top ecommerce influencer launched REN Active, a membership-based, online activewear company.
Nicole Najafi has a relatively small following (1,394) on her own Instagram account, but she’s the founder of Industry Standard (8,872 followers), an online, direct-to-consumer company that sells clothing made in the US. The top ecommerce influencer has been named to “Forbes'” 30 Under 30 list in the retail/ecommerce category.
Beck Wadworth has 56,700 followers on Instagram, and a blog about getting organized, called An Organized Life. The top ecommerce influencer also launched her own online store. There she sells diaries, calendars, and other items to help people get their lives together.
Julie Sarinana is the blogger and top ecommerce influencer behind Sincerely Jules. She has 4.7 million Instagram followers and her own online shop, which sells styles that mimic her own.