To look at certain stats, you might think LinkedIn was the sad also-ran in the content marketing and social media world. The 2017 State of the Creator Economy study ranks it as a “solid tier 3” platform. LinkedIn Content Marketing is not used nearly as much as Facebook or YouTube, and lags behind sites like Instagram and Pinterest, but that doesn’t mean you should ignore it.
When it comes to content marketing, LinkedIn’s definitely not an also-ran. Fact is, it’s in a class all by itself. Whether you’re a business- or consumer-focused brand, if you’re not using LinkedIn or don’t have a content marketing strategy for the platform, there are loads of reasons why you should.
Learn how to do LinkedIn Content Marketing right! Download your free ebook today!
Looking at LinkedIn Content Marketing
LinkedIn is a bit different from the other social media networks out there. While Instagram and Facebook seem to focus on fun and reconnecting with friends and past acquaintances, LinkedIn means business.
It describes itself as the world’s largest professional network. To date, it has more than 500 million users from more than 200 countries. Unlike other social media platforms, LinkedIn doesn’t track its users by their activity. While you’ll hear Facebook or Instagram talk about daily or monthly active users, LinkedIn is focused just on the number of users.
In the US, LinkedIn is one of the least popular social networks, according to Pew Research Center, at least in terms of the number of adults who use it. Just a quarter of the US adult population is on LinkedIn.
But it’s not so much about the number of people who use LinkedIn as it is the type of people who are on the platform. According to Pew, nearly half of all college graduates in the US are on LinkedIn, putting it in second place (behind Facebook) when it comes to the education level of its users.
LinkedIn users are also more likely to be high income earners, with 45 percent of US adults who earn more than $75,000 per year on the platform, as well as 30 percent of US adults who earn between $50,000 and $74,999 annually. More than 40 percent of millionaires use LinkedIn.
That makes sense, given the site’s purpose. Its goal is to connect professionals around the world, and to help them be more successful and productive.
While LinkedIn might not have the billions of users of Facebook, it does have some pretty big names in its corner. In 2016, Microsoft purchased the professional social networking platform for $26.2 billion in cash.
LinkedIn’s professional focus makes it an ideal place to be for businesses large and small. The platform is also throwing its weight behind content marketing, meaning that if your brand doesn’t have a LinkedIn content marketing strategy, it should.
The Modern Marketer’s Guide to LinkedIn Content Marketing
Inside the LinkedIn Content Marketing Guide, you will learn:
- How Brands & Businesses Use LinkedIn for Content Marketing
- The Differences Between B2B & B2C LinkedIn Content Marketing
- How To Make Your Company Page Stand Out On LinkedIn
- What Type of Content Works Best On LinkedIn
- Which Brands Use LinkedIn Content Marketing
- The Top Benefits of LinkedIn Content Marketing
- How To Put Together A LinkedIn Content Marketing Strategy
So, what are you waiting for? Download the Modern Marketer’s Guide to LinkedIn Content Marketing today >>