Who do people trust when looking for product recommendations? A celebrity or social media star with millions of followers and seemingly endless endorsement deals? Or a close friend, relative, or approachable social media connection? Find out in our new ebook, The Micro-Influencer Marketing Guide.
Why Micro-Influencer Marketing?
Micro-influencer marketing leverages the social media clout of non-celebrity influencers to promote brands, products or services to their friends and followers. Micro-influencer marketing is one of today’s go-to options for marketers looking to get the most bang for their buck.
Nielsen’s 2015 Global Trust in Advertising study found that the most credible form of advertising came from other people. About 80 percent of respondents to the study said that they trust the opinions or recommendations of family and friends. On top of that, two thirds of respondents said that they trusted the information found in online reviews and opinions.
Micro-influencer marketing bridges the trust gap by offering consumers advice and recommendations from credible connections they know and trust. Micro-influencer marketing allows you to get hyper-specific in your targeting while achieving higher engagement at a lower cost.
But how does one go about launching a micro-influencer marketing campaign? Or, even, how does one even find, identify and partner with micro-influencers?
The answers can be found in our new ebook, “The Influencer Marketer’s Guid to Micro-Influencer Marketing.”
Micro-Influencer Marketing Guide
Our new Micro-Influencer Marketing Guide gives marketers a crash course on one of the most buzzed-about trends in the industry today: Micro-Influencers. Learn the ins and outs of Micro-Influencer Marketing. See the approaches that both brands and leading influencers take when utilizing Micro-Influencers to gain fans, become thought-leaders and promote their brands.
Inside the Micro-Influencer Marketing Guide, you will learn:
- The Power of Micro-Influencer Marketing
- The Definition Of A Micro-Influencer
- The Top 5 Benefits of Micro-Influencers
- Who Are Some Of The World’s Top Micro-Influencers
- What Micro-Influencers Cost
- Examples Of Successful Micro-Influencer Marketing Campaigns
- How Brands Find, Identify & Partner With Micro-Influencers
Plus, micro-influencers are budget-friendly, effective, and relatively easy to find and hire. Whether your brand is a small mom-and-pop outfit or a major multi-national company, sometimes it pays to partner with influential but less well-known individuals.