Pinterest is a major player in the influencer marketing game with roughly 150 million monthly users and more than 75 billion pins. Pinterest users see the platform as a resource for planning a future purchase or projects. Marketers see the Pinterest Influencer Marketing as perhaps the most powerful tool to convert online audiences into buyers compared to other social media platforms.
In The Pinterest Influencer Marketing Guide, we take a detailed look at the ins and outs of Pinterest Influencer Marketing and explore how influencers and brands can work together to reach new and engaged audiences who are receptive and ready to buy.
Welcome to Pinterest Influencer Marketing
Pinterest experienced explosive growth right from the start. The site launched in 2010 and picked up 13 million users in just 10 months. By the end of 2016, it reported having 150 million monthly users and more than 75 billion pins.
The 2017 State of the Content Economy study found around 80 percent of content creators use Pinterest. Although Pinterest isn’t used as much as Instagram, Facebook, or Twitter for content creation, it possesses considerable potential to increase a brand’s business.
According to Pinterest’s own research, users have money to spend and are likely to spend it on something they see on the site.
Around 87 percent of Pinterest users, or “pinners,” have gone on to buy something they saw on the site.
Some 93 percent of pinners have used Pinterest as a resource for planning future purchases. When pinners do buy, they spend more than users from other social networks. The average amount of a pin-inspired purchase is $58.95. The average amount of a Facebook inspired purchase, by comparison, is $55.
Why Use Pinterest Influencer Marketing
We get it. There’s barely enough time in the workday to get through all the emails in your inbox, let alone launch and managed a Pinterest marketing strategy. Luckily you don’t have to do it yourself. Pinterest influencers are plentiful and have huge audiences of engaged consumers. All you have to do is find the ones who are right for you brand.
Convinced Pinterest Influencer Marketing is a huge opportunity for your brand? Inside the Influencer Marketer’s Guide to Pinterest, you’ll get:
- A snapshot of the state of the influencer marketing industry
- An in-depth look into the world of Pinterest
- Profiles of some of the world’s top Pinterest Influencer Marketers
- The anatomy of a perfect pin: 3 features of great pins
- 3 steps to build your Pinterest following
- How brands and influencers can partner on Pinterest Influencer Marketing campaigns
You might be new to Pinterest influencer marketing, but that doesn’t mean you have to figure out what to do and how to do it all on your own. Download your free copy of the Influencer Marketer’s Guide to Pinterest today!