Partnership Will Connect MENA Brands with Regional Content Creators At-scale
ORLANDO, FL and DUBAI, U.A.E. – April 14, 2016 – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has partnered with the Hashtag Social Media Agency (Hashtag) to create the world’s first social creator network in the Middle East and North Africa (MENA) region.
Hashtag joins a list of over 30 IZEAx partners ranging from a global top 10 media company to talent agencies. The partnership marks the first time that a network of Arab content creators has been assembled at-scale, as well as the first time that the region has been inter-connected with social creators from all over the globe. The network will be powered by IZEA’s multinational technology platform, IZEAx.
“As the leading platform for influencer and content marketing, we seek to identify new ways to leverage our unmatched marketing technologies in various geographies around the world,” said Ted Murphy, Chairman and Chief Executive Officer of IZEA. “Through this partnership with Hashtag, our two organizations will work together to enable their high-caliber clients to produce and distribute compelling content, leveraging the power of today’s global online influencers.”
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With offices in Dubai, U.A.E. and Riyadh, Saudi Arabia, Hashtag is the first agency to provide brands with the means to influence consumers through Sponsored Social™ activations at-scale. Hashtag will leverage the IZEAx platform to build out a creator network of regional influencers, allowing them to produce content and monetize their followings like never before. With growing social media adoption in the Middle East, agencies and multi-national brands looking to engage with more consumers will be able to utilize Hashtag as an influencer marketing solution.
“IZEA has the best technology to automate the influencer marketing process, while at the same time allowing Hashtag to cultivate the largest social influencer network in our part of the world,” said Amer Massimi, Chief Executive Officer of Hashtag. “We see the need from brands and agencies a like to move toward influencer marketing, and being able to offer such a vast network of influencers in a simplified workflow is a strong differentiating factor for us that makes Hashtag stand alone.”
Hashtag Social Media is a full-service agency that specializes in social media marketing and believes in the power of a #hashtag on the web. Hashtag is the first social media agency in the Middle East and operates offices in Riyadh, Saudi Arabia and Dubai Media City, U.A.E. Serving top local brands and international agencies, Hashtag has been recognized by Forbes for 2 years in a row as one of the fastest growing businesses shaping the future.
Hashtag provides clients with the tools and expertise to connect with social creators in a rapidly expanding consumer market. For more information about Hashtag, visit http://hashtag-me.com