The world of online advertising is a wild and wooly place. So much so, that the Federal Trade Commission updated its rules on what constitutes a promotion in 2009 and again in 2013 to include blogging sites such as Google’s video unit YouTube.
But those rules have been getting a new push recently as the line blurs between advertisements and blog posts, or other mentions in social networks including Facebook and Pinterest. And it’s important for any small business that’s thinking of using social media to advertise, that it has to get up to snuff with regulations.
IZEA FEATURED
From Ted Murphy, IZEA Founder & CEO
“Advertisers have a responsibility to make sure that any sponsored content is marked as such,” says IZEA CEO and founder Ted Murphy. “The disclosure should be clear and conspicuous, so that the reader understands there is a material relationship between the content producer and the brand.”
