September 10, 2014 – ORLANDO, FL – IZEA, Inc. (OTCQB:IZEA), the pioneer and market leader in Sponsored Social, today announced the company was chosen to participate in Mindshare North America’s Action Partner Program For THE LOOP. IZEA will provide THE LOOP, Mindshare’s Adaptive Marketing system, with the technology and online influencers needed for brands to connect with consumers in real-time and easily manage paid social marketing opportunities.
The integration of IZEA’s Exchange platform will enable Mindshare North American teams and clients to reach targeted audiences with brand messages across multiple social channels. Users can now confidently scale the social sponsorship process and manage their marketing initiatives, all within a single system. With the merging of technologies, users can easily insert themselves into appropriate conversations, drive awareness within new audiences, and react to a changing marketing landscape through online influencers.
“The integration of our sponsored social media marketplace into Mindshare NA’s THE LOOP provides the ultimate platform for clients and teams to engage in relevant, in-the-moment paid media,” stated Ted Murphy, Chairman and CEO of IZEA. “This partnership goes beyond the conventional relationship between agencies and technology companies by creating a comprehensive entity that delivers incredible services, holistic thinking and shared learning.”
IZEA was selected based on stringent partnership requirements, including demonstrating superior performance numbers and offerings. The alliance further defines IZEA as an innovator and visionary in the Sponsored Social industry.
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on MindshareInTheLoop, Twitter @mindshare_NA and facebook.com/MindshareNA.
ABOUT GROUPM
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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