New Service Enables Pinterest Content Marketing on Blogs
Orlando, Fla. (November 29, 2012) – IZEA, Inc. (IZEA:OTCQB), the pioneer of Social Media Sponsorship, today unveiled PinableAds.com. The new site is designed to help brand marketers and influential Pinterest users gain distribution of their Pinterest content at-scale.
PinableAds.com provides a turnkey platform for advertisers to create a “Pinable Ad” featuring the content from any Pinterest account. The specified content can be “re-pinned” by other Pinterest users who engage with the ad unit, spreading the advertiser’s imagery throughout the Pinterest ecosystem. The content of the ad is automatically updated every time an advertiser posts something new to their Pinterest account. IZEA provides tracking of views, clicks and pins, allowing advertisers to analyze the performance of the campaign through its proprietary interface.
“Social content marketing is growing at an incredible pace, with Pinterest becoming a standard channel for brand marketers to post high quality imagery,” said Ted Murphy, CEO of IZEA. “Pinable Ads further expands IZEA’s support of Pinterest, creating an incredibly easy way to distribute pinable content in a highly scalable way.”
Pinable Ads campaigns are offered to clients as monthly content marketing programs. Advertisers can choose to distribute their Pinterest content across a variety of blogging categories, such as travel, fashion & beauty, pop culture and technology amongst others. The Pinable Ads platform can accommodate brands of all sizes, with programs starting as low as $74 a month. Clients can create and distribute a Pinable Ad in less than 30 seconds at http://www.pinableads.com
About IZEA
IZEA, Inc. is the pioneer of social media sponsorship, operating influencer marketplaces including Staree, Sponsored Tweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social media sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement
