Partnership increases customer acquisition and loyalty for retailers and product manufacturers by growing the relationship from location-based check-in to integrated email marketing.
ORLANDO, Fla., Feb. 21, 2011 — Constant Contact®, Inc. (Nasdaq: CTCT), the trusted marketing advisor to more than 400,000 small organizations worldwide, and WeReward, the leading mobile loyalty and incentive platform, today announced a partnership to help merchants and product manufacturers increase customer loyalty and lifetime value through stronger relationships. This integration allows retailers and product manufacturers to attract new customers through WeReward’s mobile application and grow these relationships beyond a check-in, through Constant Contact’s email marketing tool.
“Consumers are moving away from traditional coupons and using mobile applications that allow them to save money by discovering new places and products the exact moment they need them,” said Steve Johnson, vice president, partners, for Constant Contact. “By teaming up with Constant Contact, WeReward will deliver industry-leading online marketing tools in conjunction with their 21st-century, loyalty solution to help close the loop for businesses seeking to build long-lasting relationships with their customers.”
According to eMarketer, the proliferation of smartphone owners is forcing marketers to pay closer attention to mobile marketing. Digital advertising has seemingly gone mainstream as mobile marketing spending estimates are projected to exceed $1.1 billion in 2011 and more than $2.5 billion by 2014. For marketers and business owners of all sizes, this represents a tremendous opportunity to reach and influence consumers, in real time, when they are making a purchase decision.
“Everyday we empower consumers to check-in and make money at over 15 million businesses throughout the country. This has resulted in hundreds of thousands of purchases with users sharing these experiences through their social networks,” said Ted Murphy, founder and CEO of IZEA, Inc., the parent company of WeReward. “What makes this partnership so exciting is how we can now take this one-step further by connecting the customer and business through Constant Contact’s powerful email marketing tool. This combination gives our users the ability to receive real time communications from their favorite businesses and products in a manner that is most convenient for them – through their mobile device, email, or both. For merchants, this represents the ultimate marketing solution – the opportunity to start an email and social media relationship with every person who walks in their store.”
The Constant Contact integration is immediately available through the Dashboard on WeReward. Constant Contact customers without a WeReward account can claim their business by creating an account at https://app.wereward.com/signup and start attracting new customers today. For businesses new to email marketing, Constant Contact is also offering a free 60-day trial of their tool.
About Constant Contact, Inc.
Constant Contact’s (Nasdaq: CTCT) email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 400,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact’s easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training, and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and San Francisco, Calif. Learn more at http://www.constantcontact.com/.
About IZEA
IZEA is a world leader in social media sponsorship, operating multiple marketplaces such as WeReward, SponsoredTweets, and SocialSpark. Our mission is to empower everyone to value and exchange content, creativity and influence. IZEA is venture funded by Inflexion Partners, Village Ventures, Draper Fisher Jurvetson, and DFJ Gotham Ventures. Learn more at www.izea.com
