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You hear us talk about “quality” content all the time. Quality content is a win/win for everyone! And while it rarely happens overnight, if the content is consistently quality content the blogger will build a loyal audience, and the audience gets rewarded with rich info (and a relationship with the blogger)! Yes…it takes work!

So what, you may ask, would we consider “quality” content? This Blog, who actually recently participated in our campaign for Tabasco, is a perfect example. I was in love with her site the moment I read my first post. I enjoy the telling of stories through so many photos (and good ones at that!), and she speaks to her readers in a language that’s relatable. I also really like that her entire site–not just the blog–is a resource for those who enjoy cooking.

With regard to IZEA, bloggers with fantastic content are eligible for more Opportunities in our blog marketing platform, and tend to earn more money. Advertisers benefit because they get better results on their campaigns.

Let’s take a look at the post she did for Tabasco, which is the perfect compliment to her non-sponsored content:

The title of the post is upfront and to the point. The reader knows what they’re going to get out of the next few minutes.

There’s then a breakdown of how to create the recipe, with rich, clear photos to accompany each step. The time and effort spent putting these photos together and sharing them on the site really shows the Blogger cares about what she’s giving her audience.

The remainder of the post can be found here.

I personally like this little feature where a variety of recipes are offered up.

Of course, the disclosure is included, which is required for any of our sponsored posts. The one thing that would take this post from great to outstanding, in my opinion, would be a video. A “how to” that accompanies the instructions. But I’m a fan of video, so that’s just me….

Now, while I do really like this blog I think there are a few things that could be done to make it exceptional!

  • Remove the Twitter and Facebook ads and replace with the familiar icons. These two are just taking up space, and visitors recognize the Twitter and Facebook logos.
  • Condense the ads to one column. While I think two colums is fine and they don’t overwhelm or clutter-up the site (like many do), one sleek column would look much better. Plus that would allow for more room for the great content!
  • Throw an image or two on all the tabs. It would break-up the text (particularly on the ”Recipes” page), plus it’s another opportunity to see these amazing photos!

So what can YOU do to help improve the quality of your blog? Any ideas you’d like to try?

Awesome job, Recipe Girl! Keep up the good work. And now I’m sufficiently hungry from looking at your site I’m off to find a snack….

Other blogs we <3: