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There’s generally a SponsoredTweets release every week or two, but it’s been a while since we had a release quite this big. If you’re an advertiser or a tweeter, you’ll want to check out these changes. The focus for this release is around adding more value for advertisers and opening up more information to Tweeters.

Advertiser Updates!

The bulk of the changes for this release are on the advertiser side. We added a lot more bang for your buck by filtering out invalid clicks using ClickForensics. Click Forensics is the industry leader in scoring, auditing, and improving traffic quality for the online advertising community. The way it works is simple — every click on a link from one of your opps will go through ClickForensics, and unless it’s considered valid it won’t affect the CPC of your opportunity. This is the same system that SocialSpark uses to verify traffic. We’ll still retweet it if the offer doesn’t meet a CPC of under $1.50 and they have ClickWatch enabled. This assures that duplicate clicks, click farm clicks, bot/spider clicks and otherwise invalid clicks aren’t counted. Since we’re tracking valid clicks on our side, we cut bit.ly out the picture, and we’re now shortening links using our in house shortener – spn.tw.

Dashboard Changes

The two notable changes are pointed out below. The first is the new notification settings that Tweeters already have. In addition though, Advertisers can now get a daily email summary of all activity on their account — or choose to receive no notifications.

Benching

We also added Benching! We actually added this a week ago, but since we’re sharing we thought we’d let you know. The concept behind benching is simple: an Advertiser has multiple opportunities with slightly different text and wants to make only one offer to each tweeter. Chances are the Advertiser doesn’t want to make offers to the same Tweeter for very similar opportunities. So the advertiser just needs to set their Bench length to a few days, and it’ll automatically hide any tweeters who they’ve made offers to in that many days. You can change this bench period at anytime and it’ll hide/show tweeters again. It’s that simple!

Reporting

When viewing a campaign, advertisers now get a great high level overview of their clicks. This will detail when the clicks happened, how many were considered invalid and more. Invalid clicks won’t show up on the graph, and won’t count towards the total clicks for this opportunity. Advertisers can even drill down and see the referrer for clicks on their offers.

Tweeter Updates!

When Tweeters login to SponsoredTweets they’re greeted with their opps list as usual. Above it though, we’ve added a breakdown of the money you’ve made in SponsoredTweets so far. This includes anything you’ve made by tweeting, referring people — and even a total that you could’ve made if you’d taken more opps offered your way.

There’s a lot of bug fixes and tuning going on under the hood for this release as well, but that’s the bulk of what you’ll see different when you use SponsoredTweets today. Hope you’ll enjoy this release!