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Document and Entity Information Document (USD $)	9 Months Ended
Document and Entity Information Document (USD $)	Sep. 30, 2012	Nov. 12, 2012	Jun. 30, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	IZEA, INC.
Entity Central Index Key	0001495231
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Document Type	10-Q
Document Period End Date	Sep. 30, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q3
Amendment Flag	false
Entity Common Stock, Shares Outstanding		5,114,280
Entity Public Float			$ 3,454,166

Consolidated Balance Sheets (USD $)	Sep. 30, 2012	Dec. 31, 2011
Current:
Cash and cash equivalents	$ 1,304,012	$ 225,277
Accounts receivable, net	692,694	690,575
Prepaid expenses	147,627	165,736
Deferred finance costs, net of accumulated amortization of $18,701	9,099	0
Other current assets	11,627	38,897
Total current assets	2,165,059	1,120,485
Property and equipment, net	124,103	152,434
Intangible assets, net of accumulated amortization of $48,815 and $17,434	76,710	108,091
Security deposits	17,388	21,038
Total assets	2,383,260	1,402,048
Current liabilities
Accounts payable	1,051,400	1,080,015
Accrued payroll	193,747	224,438
Deferred rent	2,330	10,830
Unearned revenue	1,235,401	1,132,794
Compound embedded derivative	84,765	0
Current portion of capital lease obligations	16,795	25,070
Current portion of notes payable	596,564	0
Total current liabilities	3,181,002	2,473,147
Capital lease obligations, less current portion	14,951	27,850
Warrant liability	43,205	752,486
Total liabilities	3,239,158	3,253,483
Stockholders’ deficit:
Common stock, $.0001 par value; 12,500,000 shares authorized; 4,117,460 and 966,227 issued and outstanding	412	97
Additional paid-in capital	20,982,623	16,279,252
Accumulated deficit	(21,838,933)	(18,130,784)
Total stockholders’ deficit	(855,898)	(1,851,435)
Total liabilities and stockholders’ deficit	2,383,260	1,402,048
Series A Convertible Preferred Stock [Member]
Stockholders’ deficit:
Series A convertible preferred stock; $.0001 par value; 240 shares authorized; 5 and 230 shares issued and outstanding	$ 0	$ 0

Consolidated Balance Sheets Parentheticals (USD $)	Sep. 30, 2012	Dec. 31, 2011
Accumulated amortization on deferred finance costs	$ 18,701	$ 0
Accumulated amortization on intangible assets	$ 48,815	$ 17,434
Common stock, par value (per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized (shares)	12,500,000	12,500,000
Common stock, shares, issued (shares)	4,117,460	966,227
Common stock, shares outstanding (shares)	4,117,460	966,227
Series A Convertible Preferred Stock [Member]
Preferred stock, par value (per share)	$ 0.0001	$ 0.0001
Preferred stock, shares authorized (shares)	240	240
Preferred stock, shares issued (shares)	5	230
Preferred stock, shares outstanding (shares)	5	230

Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
Consolidated Statements of Operations (USD $)	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Income Statement [Abstract]
Revenue	$ 1,058,836	$ 1,052,675	$ 3,908,221	$ 2,821,354
Cost of sales	434,019	483,729	1,593,790	1,306,463
Gross profit	624,817	568,946	2,314,431	1,514,891
Operating expenses:
General and administrative	1,335,858	1,921,719	4,807,610	3,818,250
Sales and marketing	219,584	277,469	1,017,179	588,903
Total operating expenses	1,555,442	2,199,188	5,824,789	4,407,153
Loss from operations	(930,625)	(1,630,242)	(3,510,358)	(2,892,262)
Interest expense	(33,495)	(4,939)	(77,762)	(19,971)
Loss on exchange and change in fair value of derivatives, net	12,550	43,780	(120,484)	73,571
Other income (expense), net	0	27	455	65
Total other income (expense)	(20,945)	38,868	(197,791)	53,665
Net loss	$ (951,570)	$ (1,591,374)	$ (3,708,149)	$ (2,838,597)
Weighted average common shares outstanding – basic and diluted (shares)	2,265,222	959,470	2,266,524	493,715
Loss per common share – basic and diluted (per share)	$ (0.42)	$ (1.66)	$ (1.64)	$ (5.75)

Consolidated Statement of Stockholders' Deficit (USD $)	Total	Series A Convertible Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]
Beginning Balance at Dec. 31, 2011	$ (1,851,435)	$ 0	$ 97	$ 16,279,252	$ (18,130,784)
Beginning Balance (shares) at Dec. 31, 2011		230	966,227
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Sale of common stock (shares)			2,636,336
Sale of common stock	2,996,729		263	2,996,466
Conversion of preferred stock (shares)		225	170,455
Conversion of preferred stock	0	0	17	(17)
Exchange of warrants for common stock (shares)			135,782
Exchange of warrants for common stock	821,946		13	821,933
Exercise of stock options (shares)			551
Exercise of stock options	1,099		1	1,098
Stock issued for payment of services (shares)			207,942
Stock issued for payment of services	733,034		21	733,013
Stock-based compensation	150,878			150,878
Rounding shares (shares)			167
Net loss	(3,708,149)				(3,708,149)
Ending Balance at Sep. 30, 2012	$ (855,898)	$ 0	$ 412	$ 20,982,623	$ (21,838,933)
Ending Balance (shares) at Sep. 30, 2012		5	4,117,460

Consolidated Statements of Cash Flows (USD $)	9 Months Ended
Consolidated Statements of Cash Flows (USD $)	Sep. 30, 2012	Sep. 30, 2011
Cash flow from operating activites: [Abstract]
Net loss	$ (3,708,149)	$ (2,838,597)
Adjustments to rconcile net loss to net cash used for operating activities: [Abstract]
Depreciation and amortization	87,422	33,187
Stock-based compensation	150,878	48,035
Stock issued for payment of services	668,415	82,500
Loss on exchange and change in fair value of derivatives, net	120,484	(73,571)
Cash provided by (used for): [Abstract]
Accounts receivable, net	(2,119)	(491,890)
Prepaid expense and other current assets	109,998	(596,499)
Accounts payable	(28,615)	249,263
Accrued payroll	22,149	59,237
Unearned revenue	102,607	374,386
Deferred rent	(8,500)	(9,220)
Net cash used for operating activities	(2,485,430)	(3,163,169)
Cash flows from investing activities: [Abstract]
Purchase of equipment	(9,009)	(3,051)
Return of deposits	3,650	(12,698)
Net cash used for investing activities	(5,359)	(15,749)
Cash flows from financing activities: [Abstract]
Proceeds from issuance of notes payable, net	543,700	500,000
Proceeds from issuance of common and preferred stock and warrants, net	3,045,899	2,557,473
Proceeds from exercise of stock options (in dollars)	1,099	1,599
Payments on notes payable and capital leases	(21,174)	(268,156)
Net cash provided financing activities	3,569,524	2,790,916
Net increase (decrease) in cash and cash equivalents	1,078,735	(388,002)
Cash and cash equivalents, beginning of year	225,277	1,503,105
Cash and cash equivalents, end of year	1,304,012	1,115,103
Supplemental cash flow information: [Abstract]
Cash paid during period for interest	6,222	18,866
Non-cash financing and investing activities [Abstract]
Fair value of compound embedded derivative in promissory notes	27,776	0
Value of common stock issued for deferred finance costs and future services	64,619	82,500
Promissory note exchanged in financing arrangement	0	500,000
Fair value of warrants issued	49,170	1,084,970
Noncash or part noncash acquisition, capital leases acquired	$ 0	$ 50,379

Summary of Significant Accounting Policies (Notes)

9 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Significant Accounting Policies [Text Block]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Unaudited Interim Financial Information

The accompanying consolidated balance sheet as of September 30, 2012, the consolidated statements of operations for the three and nine months ended September 30, 2012 and 2011, the consolidated statement of stockholders' deficit for the nine months ended September 30, 2012 and the consolidated statements of cash flows for the nine months ended September 30, 2012 and 2011 are unaudited but include all adjustments that are, in the opinion of management, necessary for a fair presentation of our financial position at such dates and our results of operations and cash flows for the periods then ended in conformity with U.S. generally accepted accounting principles (“US GAAP”). The consolidated balance sheet as of December 31, 2011 has been derived from the audited consolidated financial statements at that date but, in accordance with the rules and regulations of the United States Securities and Exchange Commission ("SEC"), does not include all of the information and notes required by US GAAP for complete financial statements. Operating results for the nine months ended September 30, 2012 are not necessarily indicative of results that may be expected for the entire fiscal year. These unaudited consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto for the fiscal year ended December 31, 2011 included in the Company's Annual Report on Form 10-K filed with the SEC on March 28, 2012.

Nature of Business and Reverse Merger and Recapitalization

IZEA, Inc. (the "Company"), formerly known as IZEA Holdings, Inc. and before that, Rapid Holdings, Inc., was incorporated in Nevada on March 22, 2010. On May 12, 2011, the Company completed a share exchange pursuant to which it acquired all of the capital stock of IZEA Innovations, Inc. ("IZEA"), which became its wholly owned subsidiary. IZEA was incorporated in the state of Florida in February 2006 and was later reincorporated in the state of Delaware in September 2006 and changed its name to IZEA, Inc. from PayPerPost, Inc. on November 2, 2007. In connection with the share exchange, the Company discontinued its former business and continued the social media sponsorship business of IZEA as its sole line of business. On November 23, 2011, the Company changed its name from "IZEA Holdings, Inc." to "IZEA, Inc." and the name of its subsidiary changed from "IZEA, Inc." to "IZEA Innovations, Inc." (collectively, the "Company"). The Company's headquarters are in Orlando, FL.

The share exchange was accounted for as a reverse-merger and recapitalization where IZEA was the acquirer for accounting purposes and IZEA, Inc. was the acquired company. Accordingly, IZEA's historical financial statements for periods prior to the acquisition have become the Company's retroactively restated for, and giving effect to, the number of shares received in the share exchange. The assets, liabilities and accumulated earnings, along with operations, reported in the financial statements prior to the share exchange are those of IZEA and are recorded at the historical cost basis.

The Company is a leading company in the growing social media sponsorship ("SMS") segment of social media, operating multiple marketplaces that include its premier platforms SocialSpark, SponsoredTweets and WeReward, as well as its legacy platforms PayPerPost and InPostLinks. The Company recently launched a new SMS platform called Staree and a display advertising network to use within its platforms called IZEAMedia. SMS is when a company compensates a social media publisher to share sponsored content within their social network. The Company's premier platforms are the focus of its current business for which it is actively developing new features. The Company generates its primary revenue through the sale of SMS to the Company's advertisers. The Company fulfills the SMS transaction through its marketplace platforms by connecting its social media publishers such as bloggers, tweeters and mobile application users with its advertisers.

Reverse Stock Split

On July 30, 2012, the Company filed a Certificate of Change with the Secretary of State of Nevada to effect a reverse stock split of the issued and outstanding shares of its common stock at a ratio of one share for every 40 shares outstanding prior to the effective date of the reverse stock split. Additionally, the Company's total authorized shares of common stock were decreased from 500,000,000 shares to 12,500,000 shares. All current and historical information contained herein related to the share and per share information for the Company's common stock or stock equivalents issued on or after May 12, 2011 reflects the 1-for-40 reverse stock split of the Company's outstanding shares of common stock that became market effective on August 1, 2012.

Principles of Consolidation

The consolidated financial statements include the accounts of IZEA, Inc. as of the date of the reverse merger, and its wholly owned subsidiary, IZEA Innovations, Inc. All significant intercompany balances and transactions have been eliminated in consolidation.

Going Concern and Management’s Plans

The opinion of the Company's independent registered public accounting firm on the audited financial statements as of and for the year ended December 31, 2011 contains an explanatory paragraph regarding substantial doubt about the Company's ability to continue as a going concern.

The Company has incurred significant losses from operations since inception and has an accumulated deficit of $21,838,933 as of September 30, 2012. Net losses for the nine months ended September 30, 2012 and for the year ended December 31, 2011 were $3,708,149 and $3,978,592, respectively. The Company's ability to continue as a going concern is dependent upon raising capital from financing transactions. The Company’s financial statements have been prepared on the basis that it is a going concern, which assumes continuity of operations and the realization of assets and satisfaction of liabilities in the ordinary course of business. The financial statements do not include any adjustments that might result if the Company was forced to discontinue its operations.

Management is expecting to issue shares for a portion or all of the amount due on its notes payable (see Note 2) and is in discussions with several parties to establish a line of credit or other financing options in order to meet the needs of the Company's operations and future growth plans. Other financing transactions may include the issuance of equity or convertible debt securities, obtaining credit facilities, or other financing alternatives. The volatility and sharp decline in the trading price of the Company's common stock over the past year could make it more difficult to obtain financing through the issuance of equity or convertible debt securities. Furthermore, if the Company issues additional equity or convertible debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of the Company's common stock.

There can be no assurance that the Company will be successful in any future financing or that the terms of any such financing transactions will not result in the issuance, or potential issuance, of a significant amount of equity securities that will cause substantial dilution to the Company's stockholders. The inability to obtain additional capital may restrict the Company's ability to grow and may reduce its ability to continue to conduct business operations. If the Company is unable to obtain additional financing, it may have to curtail its marketing and development plans and possibly cease operations.

Cash and Cash Equivalents

For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are customer obligations due under normal trade terms. Uncollectability of accounts receivable is not significant since most customers are bound by contract and are required to fund the Company for all the costs of an “opportunity”, defined as an order created by an advertiser for a publisher to write about the advertiser’s product. If a portion of the account balance is deemed uncollectible, the Company will either write-off the amount owed or provide a reserve based on the uncollectible portion of the account. Management determines the collectability of accounts by regularly evaluating individual customer receivables and considering a customer’s financial condition, credit history and current economic conditions. The Company has recorded a reserve for doubtful accounts of $10,000 as of September 30, 2012 and December 31, 2011. Management believes that this estimate is reasonable, but there can be no assurance that the estimate will not change as a result of a change in economic conditions or business conditions within the industry, the individual customers or the Company. Any adjustments to this account are reflected in the consolidated statements of operations as a general and administrative expense.

Concentrations of credit risk with respect to accounts receivable are limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At September 30, 2012, two customers, each of which accounted for more than 10% of the Company’s accounts receivable, accounted for 26% of total accounts receivable in aggregate. At December 31, 2011, the Company had two different customers which accounted for 32% of total accounts receivable in aggregate. The Company had no customers that accounted for more than 10% of its revenue during the three and nine months ended September 30, 2012. The Company had one customer that accounted for 14% of its revenue and no customers that accounted for more than 10% of revenue during the three and nine months ended September 30, 2011, respectively.

Property and Equipment

Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:



Equipment	3 years
Furniture and fixtures	5 - 10 years
Software	3 years
Leasehold improvements	3 years

Major additions and improvements are capitalized, while replacements, maintenance and repairs, which do not improve or extend the life of the respective assets, are expensed as incurred. When assets are retired or otherwise disposed of, related costs and accumulated depreciation and amortization are removed and any gain or loss is reported as other income or expense.

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets.

Revenue Recognition

The Company derives its revenue from three sources: revenue from an advertiser for the use of the Company's network of social media publishers to fulfill advertiser sponsor requests for a blog post, tweet, click, purchase, or action ("Sponsored Revenue"), revenue from the posting of targeted display advertising ("Media Revenue") and revenue derived from various service fees charged to advertisers and publishers ("Service Fee Revenue"). Service fees to advertisers include fees charged for management of advertising campaigns through the Company's platforms and inactivity fees for dormant accounts. Service fees to publishers include upgrade account fees for obtaining greater visibility to advertisers in advertiser searches in the Company's platforms, early cash out fees and inactivity fees for dormant accounts. Media Revenue is generated when the Company's publishers place targeted display advertising in blogs. Sponsored revenue is recognized and considered earned after an advertiser's opportunity is posted on the Company's websites and their request was completed and content listed, as applicable, by the Company's publishers for a requisite period of time. The requisite period ranges from 3 days for an action or tweet to 30 days for a blog. Customers may prepay for services by placing a deposit in their account with the Company. In these cases, the deposits are recorded as unearned revenue until earned as described above. Service fees are recognized upon completion of the management of an advertiser's campaign or immediately when the maintenance or enhancement service is performed for an advertiser or publisher. All of the Company's revenue is generated through the rendering of services and is recognized under the general guidelines of SAB Topic 13 A.1 which states that revenue will be recognized when it is realized or realizable and earned. The Company considers its revenue as generally realized or realizable and earned once i) persuasive evidence of an arrangement exists, ii) services have been rendered, iii) the price to the advertiser or customer is fixed (required to be paid at a set amount that is not subject to refund or adjustment) and determinable, and iv) collectability is reasonably assured. The Company records revenue on the gross amount earned since it generally is the primary obligor in the arrangement, establishes the pricing and determines the service specifications.

Advertising Costs

Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company. Advertising expense charged to operations for the three months ended September 30, 2012 and 2011 were approximately $60,000 and $147,000, respectively. Advertising expense charged to operations for the nine months ended September 30, 2012 and 2011 were approximately $391,000 and $367,000, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.

Deferred Rent

The Company’s operating lease for its office facilities contains predetermined fixed increases of the base rental rate during the lease term which is being recognized as rental expense on a straight-line basis over the lease term. The Company records the difference between the amounts charged to operations and amounts payable under the lease as deferred rent in the accompanying consolidated balance sheets.

Income Taxes

The Company has not recorded current income tax expense due to the generation of net operating losses. Deferred income taxes are accounted for using the balance sheet approach which requires recognition of deferred tax assets and liabilities for the expected future consequences of temporary differences between the financial reporting basis and the tax basis of assets and liabilities. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be realized.

The Company identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the balance sheet. The Company has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, the Company would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. The Company’s remaining open tax years subject to examination by the Internal Revenue Service include the years ended December 31, 2008 through 2011.

Convertible Preferred Stock

The Company accounts for its convertible preferred stock under the provisions of Accounting Standards Codification ("ASC") on Distinguishing Liabilities from Equity, which sets forth the standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. The ASC requires an issuer to classify a financial instrument that is within the scope of the ASC as a liability if such financial instrument embodies an unconditional obligation to redeem the instrument at a specified date and/or upon an event certain to occur. The Company determined that IZEA's preferred stock outstanding prior to May 12, 2011 did not meet the criteria requiring liability classification as its obligation to redeem these instruments was not based on an event certain to occur. The Series A Convertible Preferred Stock of the Company issued in May 2011 does not have a redemption feature. Future changes in the certainty of the Company’s obligation to redeem these instruments could result in a change in classification.

Derivative Financial Instruments

The Company accounts for derivative instruments in accordance with ASC 815, Derivatives and Hedging (“ASC 815”), which requires additional disclosures about the Company’s objectives and strategies for using derivative instruments, how the derivative instruments and related hedged items are accounted for, and how the derivative instruments and related hedging items affect the financial statements. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. Terms of convertible debt and equity instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required under ASC 815 to be accounted for separately from the host contract, and recorded on the balance sheet at fair value. The fair value of derivative liabilities, if any, is required to be revalued at each reporting date, with corresponding changes in fair value recorded in current period operating results. Pursuant to ASC 815, an evaluation of specifically identified conditions is made to determine whether the fair value of warrants issued is required to be classified as equity or as a derivative liability.

Beneficial Conversion and Warrant Valuation

The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt and equity instruments that have conversion features at fixed rates that are in-the-money when issued, and the fair value of warrants issued in connection with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to warrants, based on their relative fair value, and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion feature. The discounts recorded in connection with the BCF and warrant valuation are recognized a) for convertible debt as interest expense over the term of the debt, using the effective interest method or b) for convertible preferred stock as dividends at the time the stock first becomes convertible.

Fair Value of Financial Instruments

The Company’s financial instruments are recorded at fair value. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. There are three levels of inputs that may be used to measure fair value:


•	Level 1 – Valuation based on quoted market prices in active markets for identical assets and liabilities.


•	Level 2 – Valuation based on quoted market prices for similar assets and liabilities in active markets.


•	Level 3 – Valuation based on unobservable inputs that are supported by little or no market activity, therefore requiring management’s best estimate of what market participants would use as fair value.

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The Company does not have any Level 1 or 2 financial assets or liabilities. The Company’s Level 3 financial liabilities measured at fair value consisted of the warrant liability and its compound embedded derivative as of September 30, 2012 (see Note 3).

The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values due to the short-term nature of these instruments. These financial instruments include cash, accounts receivable, accounts payable and accrued expenses. The fair value of the Company’s notes payable and capital lease obligations approximate their carrying value based upon current rates available to the Company.

Stock-Based Compensation

Stock-based compensation cost related to stock options granted under the 2007 Equity Incentive Plan and the May 2011 and August 2011 Plans (together the "2011 Equity Incentive Plans") (see Note 4) is measured at grant date, based on the fair value of the award, and is recognized as an expense over the employee’s requisite service period. The Company estimates the fair value of each option award on the date of grant using a Black-Scholes option-pricing model that uses the assumptions noted in the table below. The Company estimates the volatility of its common stock at the date of grant based on the volatility of comparable peer companies which are publicly traded. The Company determines the expected life based on historical experience with similar awards, giving consideration to the contractual terms, vesting schedules and post-vesting forfeitures. The Company uses the risk-free interest rate on the implied yield currently available on U.S. Treasury issues with an equivalent remaining term approximately equal to the expected life of the award. The Company has never paid any cash dividends on its common stock and does not anticipate paying any cash dividends in the foreseeable future. The Company used the following assumptions for options granted under the 2007 and the 2011 Equity Incentive Plans during the three and nine months ended September 30, 2012 and 2011:



	Three Months Ended		Nine Months Ended
2007 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	n/a	n/a	n/a	5 years
Weighted average volatility	n/a	n/a	n/a	54.96%
Weighted average risk free interest rate	n/a	n/a	n/a	2.36%
Expected dividends	n/a	n/a	n/a	—



	Three Months Ended		Nine Months Ended
2011 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	5 years	5 years	5 years	5 years
Weighted average volatility	54.46%	54.89%	54.90%	55.05%
Weighted average risk free interest rate	0.65%	1.64%	0.75%	1.84%
Expected dividends	—	—	—	—

The Company estimates forfeitures when recognizing compensation expense and this estimate of forfeitures is adjusted over the requisite service period based on the extent to which actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment, which is recognized in the period of change, and also impact the amount of unamortized compensation expense to be recognized in future periods. Current average expected forfeiture rates were 50.21% during the three and nine months ended September 30, 2012 and 2011.

Non-Employee Stock-Based Compensation

The Company's accounting policy for equity instruments issued to consultants and vendors in exchange for goods and services follows the provisions of ASC 505, “Equity-Based Payments to Non-Employees” (formerly EITF 96-18, “Accounting for Equity Instruments That are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling Goods or Services,” and EITF 00-18 “Accounting Recognition for Certain Transactions Involving Equity Instruments Granted to Other Than Employees." The measurement date for the fair value of the equity instruments issued is determined at the earlier of (i) the date at which a commitment for performance by the consultant or vendor is reached or (ii) the date at which the consultant or vendor's performance is complete. In the case of equity instruments issued to consultants, the fair value of the equity instrument is recognized over the term of the consulting agreement. Stock-based compensation related to non-employees is accounted for based on the fair value of the related stock or options or the fair value of the services, whichever is more readily determinable.

Segment Information

The Company does not identify separate operating segments for management reporting purposes. The results of operations are the basis on which management evaluates operations and makes business decisions.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Recent Accounting Pronouncements

There are several new accounting pronouncements issued by the Financial Accounting Standards Board ("FASB") which are not yet effective. Management does not believe any of these accounting pronouncements will be applicable and therefore will not have a material impact on the Company's financial position or operating results.

Reclassifications

Certain items have been reclassified in the 2011 financial statements to conform to the 2012 presentation.

- Definition

The entire disclosure for all significant accounting policies of the reporting entity.

+ References+ Details

Notes Payable (Notes)	9 Months Ended
Notes Payable (Notes)	Sep. 30, 2012
Debt Disclosure [Abstract]
Debt Disclosure [Text Block]	NOTES PAYABLE On February 3, 2012, the Company issued a senior secured promissory note in the principal amount of $550,000 with an original issuance discount of $50,000, plus $3,500 in lender fees to two of its existing shareholders. In connection with the note, the Company incurred expenses of $21,800 for legal and other fees. Accordingly, net cash proceeds from the note amounted to $474,700. Unless earlier converted, exchanged or prepaid, the note matures on February 2, 2013. The note may be prepaid by the Company at any time. The obligations under the note are first priority senior secured obligations (subject to an equipment lease) and are secured by substantially all of the Company's assets. The face value of the note may be exchanged at the option of the holders into the applicable dollar amount of equity securities issued by the Company in a subsequent financing. The holders may convert the outstanding principal amount of the note at a conversion price of 90% of the closing price of the Company's common stock on the trading day prior to the date that the note becomes convertible, subject to further adjustment in the case of stock splits, reclassifications, reorganizations, certain issuances at less than the conversion price and the like. The Company is further subject to certain liquidated damages if it fails to timely effectuate a conversion under the terms of the note. Until such time that the note is no longer outstanding, without the consent of the holders, the Company is prohibited from incurring certain debt, selling any account receivable or declaring any dividend. The carrying value of this $550,000 note, inclusive of interest amortization as of September 30, 2012, was $527,183. On May 4, 2012, the Company issued a 30-day promissory note to two of its existing shareholders in the principal amount of $75,000 incurring $6,000 in expenses for legal fees which resulted in net proceeds of $69,000. In June 2012, the note was extended until December 4, 2012 and the parties agreed that the noteholders could convert the note at any time on or before the maturity date into shares of common stock at a conversion price equal to the lower of (i) $5.00 per share or (ii) 90% of the then market price based on a volume weighted average price per share of the Company's common stock as quoted on Bloomberg for the ten trading days prior to the conversion date. The note bears interest at a rate of 8% per annum with a default rate of 18% per annum. The note automatically will convert into shares of the Company's common stock if the Company completes a public offering of its securities for gross proceeds of not less than $10,000,000. The carrying value of this $75,000 note, inclusive of interest amortization as of September 30, 2012, was $69,381. Proceeds from the note financings were allocated first to the embedded conversion option (see Note 3) that required bifurcation and recognition as a liability at fair value and then to the carrying value of the notes. The carrying value of the notes is subject to amortization, through charges to interest expense, over the term to maturity using the effective interest method. During the three and nine months ended September 30, 2012, interest expense on the notes amounted to $24,138 and $52,840, respectively. Direct finance costs allocated to the embedded derivatives were expensed in full upon issuance of the notes. Direct finance costs allocated to the notes are subject to amortization, through charges to interest expense, using the effective interest method. During the three and nine months ended September 30, 2012, interest expense related to the amortization of finance costs amounted to $7,666 and $18,700, respectively.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References+ Details

Derivative Financial Instruments (Notes)

9 Months Ended

Sep. 30, 2012

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Derivative Instruments and Hedging Activities Disclosure [Text Block]

DERIVATIVE FINANCIAL INSTRUMENTS

Derivative financial instruments are defined as financial instruments or other contracts that contain a notional amount and one or more underlying (e.g. interest rate, security price or other variable), require no initial net investment and permit net settlement. Derivative financial instruments may be free-standing or embedded in other financial instruments. Further, derivative financial instruments are initially, and subsequently, measured at fair value and recorded as liabilities or, in rare instances, assets. The Company generally does not use derivative financial instruments to hedge exposures to cash-flow, market or foreign-currency risks. However, the Company entered into financing transactions during 2011 and the nine months ended September 30, 2012 that gave rise to derivative liabilities. These financial instruments are carried as derivative liabilities, at fair value, in the Company's financial statements. Changes in the fair value of derivative financial instruments are required to be recorded in other income in the period of change. Accordingly, all income and expense amounts discussed below are reflected in the Company's consolidated statements of operations in other income under loss on exchange and change in fair value of derivatives.

The following table summarizes the Company's activity and fair value calculations of its derivative warrants and convertible promissory notes for the nine months ended September 30, 2012.



	Linked Common Shares to Derivative Warrants		Warrant Liability			Linked Common Shares to Promissory Notes	Compound Embedded Derivatives
Beginning balance, December 31, 2011	154,132		$	752,486		—	$	—
Issuance of promissory note with compound embedded derivative - February 3, 2012	—		—			23,416	12,151
Issuance of $75,000 promissory note with compound embedded derivative - June 6, 2012	—		—			26,042	15,625
Issuance of warrants to underwriters - September 11, 2012	110,000		49,170			—	—
Exchange of warrants for common stock	(135,782	)	(19,823		)	—	—
Change in fair value of derivatives	—		(738,628		)	623,279	56,989
Ending balance, September 30, 2012	128,350		$	43,205		672,737	$	84,765

The Company calculated the fair value of its warrant liability and compound embedded derivatives using the valuation methods and inputs described below.

Derivative Warrants

On September 11, 2012, the Company closed on a public offering of 2,200,000 shares of its common stock at an offering price of $1.00 per share and issued warrants to the underwriter to purchase 110,000 shares of common stock, which had a fair value of $49,170 (see Note 4). The Company determined that these warrants required classification as a liability and recorded this value on the balance sheet as a Warrant Liability.

In applying current accounting standards to the 153,882 warrant shares issued in the May 2011 Offering, the110,000 warrant shares issued in the September 2012 public offering (see Note 4) and the 250 warrant shares issued in July 2011 during a customer list acquisition, the Company determined that the warrants require classification as a liability due to certain registration rights and listing requirements in the agreement.

The Company recorded income resulting from the change in the fair value of the warrants during the three and nine months ended September 30, 2012 in the amount of $10,903 and $738,628, respectively. The Company recorded income resulting from the change in the fair value of the warrants during the three and nine months ended September 30, 2011 in the amount of $43,780 and $73,571, respectively.

From May through August 2012, pursuant to separate private transactions with twenty five warrant holders, the Company redeemed warrants to purchase an aggregate of 135,782 shares of common stock for the same number of shares without the Company receiving any further cash consideration. The redemptions were treated as an exchange wherein the fair value of the newly issued common stock was recorded and the difference between that and the carrying value of the warrants received in the exchange is recorded in the Company's consolidated statements of operations in other income under loss on exchange and change in fair value of derivatives. As a result of the exchange, the Company recognized a loss on the exchange of these warrants in the amount of $37,610 and $802,123 during the three and nine months ended September 30, 2012, respectively.

The derivative warrants were valued using a Binomial Lattice Option Valuation Technique (“Binomial”). Significant inputs into this technique on September 30, 2012 and 2011 are as follows:



Binomial Assumptions	September 30, 2012	September 30, 2011
Fair market value of asset⁽¹⁾	$0.88	$13.20
Exercise price	$20.00	$20.00
Term⁽²⁾	3.6 years	4.6--4.9 Years
Implied expected life⁽³⁾	3.6 years	4.5--4.8 Years
Volatility range of inputs⁽⁴⁾	49.6%--70.5%	62.2%--93.6%
Equivalent volatility⁽³⁾	58.30%	75.2%
Risk-free interest rate range of inputs⁽⁵⁾	0.10%--0.31%	0.02%--0.96%
Equivalent risk-free interest rate⁽³⁾	0.19%	0.28%--0.33%

(1) The fair market value of the asset was determined by the Company using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by the independent investors in the May 2011 Offering and a private offering in December 2011.

(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

(3) The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the Binomial.

(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.

(5) The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (1), above.

Compound Embedded Derivative

The Company concluded that the compound embedded derivative in its $550,000 senior secured promissory note issued on February 3, 2012 and its $75,000 convertible promissory note as modified on June 6, 2012 (see Note 2) required bifurcation and liability classification as derivative financial instruments as they were not considered indexed to the Company's own stock as defined in ASC 815, Derivatives and Hedging. The Company recorded income (expense) resulting from the change in the fair value of the compound embedded derivative during the three and nine months ended September 30, 2012 in the amount of $39,257 and $(56,989), respectively.

The Monte Carlo Simulation (“MCS”) technique was used to calculate the fair value of the compound embedded derivative because it provides for the necessary assumptions and inputs. The MCS technique, which is an option-based model, is a generally accepted valuation technique for valuing embedded conversion features in hybrid convertible notes, because it is an open-ended valuation model that embodies all significant assumption types, and ranges of assumption inputs that the Company agrees would likely be considered in connection with the arms-length negotiation related to the transference of the instrument by market participants. In addition to the typical assumptions in a closed-end option model, such as volatility and a risk free rate, MCS incorporates assumptions for interest risk, credit risk and redemption behavior. In addition, MCS breaks down the time to expiration into potentially a large population of time intervals and steps. However, there may be other circumstances or considerations, other than those addressed herein, that relate to both internal and external factors that would be considered by market participants as it relates specifically to the Company and the subject financial instruments. The effects, if any, of these considerations cannot be reasonably measured, quantified or qualified.

The following table shows the summary calculations arriving at the compound embedded derivative values as of February 3, 2012 , June 6, 2012 and September 30, 2012. See the assumption details for the composition of these calculations.



Compound Embedded Derivative	February 3, 2012		June 6, 2012		September 30, 2012
Notional amount	$	505,785	$	75,000	$	532,808
Conversion price	21.60		2.88		0.79
Linked common shares⁽¹⁾	23,416		26,042		672,737
MCS value per linked common share⁽²⁾	0.52		0.60		0.13
Total	$	12,151	$	15,625	$	84,765

(1) The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares will increase as the trading market price decreases and will decrease as the trading market price increases. The fluctuation in the number of linked common shares will have an effect on fair values in future periods.

(2) The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.

Significant inputs into the Monte Carlo Simulation used to calculate the compound embedded derivative values as of February 3, 2012, June 6, 2012 and September 30, 2012 are as follows:



	Inception Date	Inception Date
Monte Carlo Assumptions	February 3, 2012	June 6, 2012	September 30, 2012
Fair market value of asset⁽¹⁾	$12.50	$3.20	$0.88
Conversion price	$21.60	$2.88	$0.79
Term⁽²⁾	.5 - 1 year	0.60 years	0.34 years
Implied expected life ⁽³⁾	0.74 years	0.58 years	0.34 years
Volatility range of inputs⁽⁴⁾	44.23%--70.30%	53.54%--68.00%	39.91%--49.84%
Equivalent volatility⁽³⁾	55.9%	59.2%	45.4%
Risk adjusted interest rate range of inputs⁽⁵⁾	10.00%--30.95%	7.62%--12.33%	8.18%--10.00%
Equivalent risk-adjusted interest rate ⁽³⁾	16.43%	9.33%	9.19%
Credit risk-adjusted interest rate ⁽⁶⁾	12.71%	15.74%	14.90%

(1) The fair market value of the asset was determined by management using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by a private offering in December 2011.

(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

(3) The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.

(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.

(5) CED's bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.

(6) The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.

- Definition

The entire disclosure for the entity's entire derivative instruments and hedging activities. Describes an entity's risk management strategies, derivatives in hedging activities and non-hedging derivative instruments, the assets, obligations, liabilities, revenues and expenses arising therefrom, and the amounts of and methodologies and assumptions used in determining the amounts of such items.

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+ Details

Stockholders' Deficit (Notes)

9 Months Ended

Sep. 30, 2012

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

STOCKHOLDERS' DEFICIT

Stock Financing Transactions and Registration Rights

On May 24, 2011, May 26, 2011 and August 15, 2011, the Company entered into subscription agreements with certain investors (the “Investors”) whereby it raised $3,330,000 through the sale of 333 units (the “Units”), at a purchase price of $10,000 per Unit (the “May 2011 Offering”). Each Unit consisted of either (i) approximately 758 shares of the Company’s common stock or (ii) one share of the Company’s Series A convertible preferred stock, par value $.0001 per share, which is convertible into approximately 758 shares of common stock, plus a fully exercisable, five-year warrant to purchase approximately 455 shares of common stock for $9,091 or $20 per linked share of common stock (the “Warrants”).

As a result of the May 2011 Offering, Investors who purchased 230 Units elected to receive preferred stock and Investors who purchased 103 Units elected to receive common stock. Accordingly, the Company issued (i) 78,030 shares of common stock, (ii) 230 shares of Series A preferred stock, which are linked by conversion to 174,243 shares of common stock, and (iii) 333 warrant contracts that are linked by exercise to an aggregate of 151,382 shares of common stock.

In connection with the May 2011 Offering, the Company incurred expenses of $286,593 for placement agent, legal and other fees. Accordingly, net cash proceeds from the May 2011 Offering amounted to $3,043,407. Additionally, the Company issued warrants to the placement agent to purchase 2,500 shares of common stock, which had a fair value of $17,600, with the same terms and conditions as the Warrants issued to the investors in the May 2011 Offering.

In May and June 2012, in accordance with the terms of the May 2011 Offering financing documents, investors converted 225 shares of the Series A preferred stock into 170,455 shares of common stock. As of September 30, 2012, only 5 shares of the Series A preferred stock remained outstanding.

From May through August 2012, pursuant to separate private transactions with twenty five warrant holders, the Company redeemed warrants to purchase an aggregate of 135,782 shares of common stock for the same number of shares without the Company receiving any further cash consideration. These transactions were effected in order to reduce the substantial overhang represented by the warrants issued in the May 2011 reverse merger and private placement. As a result of the exchange, the Company recognized a loss on the exchange of these warrants in the amount of $37,610 and $802,123 during the three and nine months ended September 30, 2012 (see Note 3).

On May 8 and 15, 2012, the Company sold a total of 274,224 shares of its common stock at a purchase price of $5.00 per share, receiving gross proceeds of $1,371,120, in a private placement to accredited investors, pursuant to the terms of a Common Stock Purchase Agreement. The Company incurred expenses of $149,262 in regards to the private placement and thus received $1,221,858 in net proceeds. Pursuant to the terms of a Registration Rights Agreement, the Company timely filed a registration statement with the SEC for purposes of registering the resale of the shares of common stock sold in the private placement on June 6, 2012. This registration statement was declared effective by the SEC on September 5, 2012.

On August 1, 2012, Edward H. (Ted) Murphy, the Company's President and Chief Executive Officer, purchased 8,000 shares of the Company's common stock directly from the Company in a private transaction approved by disinterested members of the Company's board of directors. Mr. Murphy paid a total purchase price of $19,200 or $2.40 per common share, the market price on August 1, 2012.

On August 6, 2012, Ryan S. Schram, the Company's Chief Operating Officer, purchased 8,000 shares of the Company's common stock directly from the Company in a private transaction approved by the Company's board of directors. Mr. Schram paid a total purchase price of $19,200 or $2.40 per common share, the market price on August 6, 2012.

On August 6, 2012, Brian W. Brady, a private investor who became a director of the Company on August 7, 2012, made a private investment of $100,000 for the purchase of 41,667 shares of the Company's common stock at $2.40 per share. In accordance with the terms of the stock subscription agreement, if the Company's future public offering as discussed below was priced and sold below $2.40 per share within 120 days following the closing of his investment, the Company would issue additional shares to him, effectively adjusting the purchase price per share to 10% below the public offering price, with a floor of $0.50 per share. Mr. Brady also received 35,000 shares of the Company's restricted common stock and received a $10,000 cash finance fee upon the closing of the public offering. On September 11, 2012, the Company issued an additional 69,445 shares of common stock to Mr. Brady, so that he received a total of 111,112 shares at an effective price of $0.90 per share.

On September 11, 2012, the Company closed on a public offering of 2,200,000 shares of its common stock at an offering price of $1.00 per share, receiving gross proceeds of $2,200,000. In connection with the September 2012 offering, the Company incurred expenses of $504,359 for underwriter fees, legal and other expenses. Accordingly, net cash proceeds from the September 2012 offering amounted to $1,695,641. Additionally, the Company issued warrants to the underwriter to purchase 110,000 shares of common stock, which had a fair value of $49,170 that was recorded as an additional cost of the offering. The warrants are fully exercisable after August 23, 2013 at an exercise price of $1.25 per share and expire on August 23, 2017.

Stock Options

In February 2007, the board of directors adopted the 2007 Equity Incentive Plan (the “2007 Plan”). The 2007 Plan allowed the Company to provide options as an incentive for employees and consultants. On May 11, 2011, the 2007 Plan was amended to increase the number available for issuance under the 2007 Plan from 2,313,317 to 4,889,829 shares of Series A common stock. In connection with a share exchange on May 12, 2011, all of the outstanding stock options to purchase 3,712,365 shares of Series A common stock under the 2007 Plan were canceled, effectively terminating the 2007 Plan. The Company simultaneously issued new stock options for 92,823 shares of common stock to the same employees under a new 2011 Equity Incentive Plan of IZEA, Inc. adopted on May 12, 2011 (the “May 2011 Plan”). The cancellation and replacement of the stock options under the 2007 Plan were accounted for as a modification of the terms of the canceled awards. There was a minimal incremental difference required to be recorded on 2,743 shares where the fair value of the replacement options exceeded the fair value of the canceled options at the date of cancellation and replacement. On May 25, 2012, upon consent from holders of a majority of the Company's outstanding voting capital stock, the Company increased the number of common shares available for issuance under the May 2011 Plan from 177,500 to 613,715 shares. As of September 30, 2012, 355,994 option shares have been granted and are outstanding and 1,230 have been exercised, leaving an aggregate of 256,491 shares of common stock available for future grants under the May 2011 Plan.

On August 22, 2011, the Company adopted the 2011 B Equity Incentive Plan of IZEA, Inc. (the “August 2011 Plan”) reserving for issuance an aggregate of 87,500 shares of common stock under the August 2011 Plan. As of September 30, 2012, 37,500 option shares have been granted and are outstanding, leaving 75,000 shares of common stock available for for future grants under the August 2011 Plan.

Under both the May 2011 Plan and the August 2011 Plan, the board of directors determines the exercise price to be paid for the shares, the period within which each option may be exercised, and the terms and conditions of each option. The exercise price of the incentive and non-qualified stock options may not be less than 100% of the fair market value per share of the Company’s common stock on the grant date. If an individual owns stock representing more than 10% of the outstanding shares, the price of each share of an incentive stock option must be equal to or exceed 110% of fair market value. Unless otherwise determined by the board of directors at the time of grant, the right to purchase shares covered by any options under the May and August 2011 Plans shall vest over the requisite service period as follows: 25% of options shall vest one year from the date of grant and the remaining options shall vest monthly, in equal increments over the following 3 years. The term of the options is up to 10 years.

A summary of option activity under the May and August 2011 Plans for the year ended December 31, 2011 and the nine months ended September 30, 2012 is presented below:



Options Outstanding	Common Shares		Weighted Average Exercise Price		Weighted Average Remaining Life (Years)
Outstanding at December 31, 2010	—		$	—
Granted	119,707		17.09
Exercised	(683	)	2.00
Forfeited	(4,579	)	6.18
Outstanding at December 31, 2011	114,445		$	17.61	4.4
Granted	377,043		5.76
Exercised	(551	)	2.00
Forfeited	(97,443	)	19.02
Outstanding at September 30, 2012	393,494		$	5.93	4.6

Exercisable at September 30, 2012	76,891		$	5.93	4.5

During the three and nine months ended September 30, 2011, options were exercised into 598 shares of the Company's common stock for cash proceeds of $1,599. The intrinsic value of these options was $6,688. During the nine months ended September 30, 2012, options were exercised into 551 shares of the Company's common stock for cash proceeds of $1,099. The intrinsic value of these options was $5,769. There is no aggregate intrinsic value on the exercisable, outstanding options as of September 30, 2012 since the weighted average exercise price exceeded the fair value on such date. In March 2012, the Company modified one employee option agreement whereby it accelerated the vesting on all the remaining 2,329 unvested shares to current day and it extended the exercise period post termination from 90 days to 180 days. The modification resulted in an incremental difference of $11,744 that was recorded and included in stock-based compensation expense during the nine months ended September 30, 2012.

The following table contains summarized information related to nonvested stock options during the year ended December 31, 2011 and the nine months ended September 30, 2012 under the May and August 2011 Plans:



Nonvested Options	Common Shares		Weighted Average Grant Date Fair Value		Weighted Average Remaining Years to Vest
Nonvested at December 31, 2010	—		$	—
Granted	119,707		2.13
Vested	(57,969	)	1.52
Forfeited	(4,222	)	2.27
Nonvested at December 31, 2011	57,516		$	2.73	2.5
Granted	377,043		2.18
Vested	(76,970	)	2.26
Forfeited	(40,986	)	2.81
Nonvested at September 30, 2012	316,603		$	2.18	3.2

Total stock-based compensation expense recognized on awards outstanding during the three and nine months ended September 30, 2012 was $31,894 and $150,878, respectively. Total stock-based compensation expense recognized on awards outstanding during the three and nine months ended September 30, 2011 was $32,035 and $48,035, respectively. Future compensation related to nonvested awards expected to vest of $312,127 is estimated to be recognized over the remaining individual vesting periods of up to 5 years.

Restricted Stock Issued for Services

In May 2012 and July 2012, the Company entered into seven agreements for celebrity endorsements of the Company's products and services whereby the Company paid cash of $100,000 and issued a total of 135,521 shares of restricted common stock. In the majority of the agreements, the restricted stock vested 25% immediately upon the signing of the agreements and then vests 6.25% per month over the following twelve months during the term of the agreements.

On June 12, 2012, the Company issued 1,200 shares of restricted common stock to its investors' counsel in order to pay for legal services totaling $6,000 related to the issuance of the $75,000 convertible promissory note.

On July 2, 2012, the Company issued 71,221 shares of restricted common stock to its former legal counsel in order to pay for general legal services totaling $356,103.

In August and September 2012, the Company issued 35,000 and 69,445 shares of restricted common stock as a result of a stock subscription agreement with its director, Brian Brady, as detailed above.

The following tables contain summarized information about nonvested restricted stock outstanding at September 30, 2012:



Restricted Stock	Common Shares
Nonvested at December 31, 2011	—
Granted	312,387
Vested	(238,956	)
Forfeited	—
Nonvested at September 30, 2012	73,431

Stock-based compensation expense recognized for restricted awards issued for services during the three months ended September 30, 2012 was $436,942 of which $80,839 is included in sales and marketing expense and $356,103 is included in general and administrative expense on the consolidated statements of operations. Total stock-based compensation expense recognized for restricted awards issued for services during the nine months ended September 30, 2012 was $668,415 of which $306,312 is included in sales and marketing expense, $356,103 is included in general and administrative expense and $6,000 is included in interest expense on the consolidated statements of operations. Future compensation related to nonvested restricted awards expected to vest and amortization of deferred finance costs of $64,619 is estimated to be recognized over the remaining individual vesting periods of up to nine months.

- Definition

The entire disclosure for compensation-related costs for equity-based compensation, which may include disclosure of policies, compensation plan details, allocation of equity compensation, incentive distributions, equity-based arrangements to obtain goods and services, deferred compensation arrangements, employee stock ownership plan details and employee stock purchase plan details.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Staff Accounting Bulletin (SAB)

-Number Topic 14

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 505

-SubTopic 50

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6406099&loc=d3e25284-112666

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-6

-Paragraph 53

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 40

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6418621&loc=d3e17540-113929

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 123R

-Paragraph 64, 65, A240

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 718

-SubTopic 10

-Section 50

-Paragraph 4

-URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5444-113901

+ Details

Loss Per Common Share (Notes)

9 Months Ended

Sep. 30, 2012

Earnings Per Share [Abstract]

Earnings Per Share [Text Block]

LOSS PER COMMON SHARE

Net losses were reported during the three and nine months ended September 30, 2012 and 2011. As such, the Company excluded the following items from the computation of diluted loss per common share as their effect would be anti-dilutive:



	Three Months Ended September 30,		Nine Months Ended September 30,
	2012	2011	2012	2011
Stock options	393,494	115,467	393,494	115,467
Warrants	128,434	154,216	128,434	154,216
Potential conversion of Series A convertible preferred stock	3,788	174,243	3,788	174,243
Potential conversion of promissory note payable	789,142	—	789,142	—
Total excluded shares	1,314,858	443,926	1,314,858	443,926

- Definition

The entire disclosure for earnings per share.

+ References+ Details

Subsequent Events (Notes)	9 Months Ended
Subsequent Events (Notes)	Sep. 30, 2012
Subsequent Events [Abstract]
Subsequent Events [Text Block]	SUBSEQUENT EVENTS No material events have occurred since September 30, 2012 that require recognition or disclosure in the financial statements, except as follows: On October 25, November 2, and November 12, 2012, the noteholders on the Company's $550,000 senior secured promissory note (see Note 2), converted $80,000, $182,700 and $40,000 of note value into 293,363, 580,000 and 123,457 shares of common stock at a conversion rate of $.2727, $.315 and $.324 per share, respectively. The remaining balance on this note as of November 12, 2012 is $247,300.

Summary of Significant Accounting Policies (Policies)

9 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Reverse Stock Split [Policy Text Block]

Reverse Stock Split

On July 30, 2012, the Company filed a Certificate of Change with the Secretary of State of Nevada to effect a reverse stock split of the issued and outstanding shares of its common stock at a ratio of one share for every 40 shares outstanding prior to the effective date of the reverse stock split. Additionally, the Company's total authorized shares of common stock were decreased from 500,000,000 shares to 12,500,000 shares. All current and historical information contained herein related to the share and per share information for the Company's common stock or stock equivalents issued on or after May 12, 2011 reflects the 1-for-40 reverse stock split of the Company's outstanding shares of common stock that became market effective on August 1, 2012.

Consolidation, Policy [Policy Text Block]

Principles of Consolidation

The consolidated financial statements include the accounts of IZEA, Inc. as of the date of the reverse merger, and its wholly owned subsidiary, IZEA Innovations, Inc. All significant intercompany balances and transactions have been eliminated in consolidation.

Liquidity Disclosure [Policy Text Block]

Going Concern and Management’s Plans

The opinion of the Company's independent registered public accounting firm on the audited financial statements as of and for the year ended December 31, 2011 contains an explanatory paragraph regarding substantial doubt about the Company's ability to continue as a going concern.

The Company has incurred significant losses from operations since inception and has an accumulated deficit of $21,838,933 as of September 30, 2012. Net losses for the nine months ended September 30, 2012 and for the year ended December 31, 2011 were $3,708,149 and $3,978,592, respectively. The Company's ability to continue as a going concern is dependent upon raising capital from financing transactions. The Company’s financial statements have been prepared on the basis that it is a going concern, which assumes continuity of operations and the realization of assets and satisfaction of liabilities in the ordinary course of business. The financial statements do not include any adjustments that might result if the Company was forced to discontinue its operations.

Management is expecting to issue shares for a portion or all of the amount due on its notes payable (see Note 2) and is in discussions with several parties to establish a line of credit or other financing options in order to meet the needs of the Company's operations and future growth plans. Other financing transactions may include the issuance of equity or convertible debt securities, obtaining credit facilities, or other financing alternatives. The volatility and sharp decline in the trading price of the Company's common stock over the past year could make it more difficult to obtain financing through the issuance of equity or convertible debt securities. Furthermore, if the Company issues additional equity or convertible debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of the Company's common stock.

There can be no assurance that the Company will be successful in any future financing or that the terms of any such financing transactions will not result in the issuance, or potential issuance, of a significant amount of equity securities that will cause substantial dilution to the Company's stockholders. The inability to obtain additional capital may restrict the Company's ability to grow and may reduce its ability to continue to conduct business operations. If the Company is unable to obtain additional financing, it may have to curtail its marketing and development plans and possibly cease operations.

Cash and Cash Equivalents, Policy [Policy Text Block]

Cash and Cash Equivalents

For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Receivables, Policy [Policy Text Block]

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are customer obligations due under normal trade terms. Uncollectability of accounts receivable is not significant since most customers are bound by contract and are required to fund the Company for all the costs of an “opportunity”, defined as an order created by an advertiser for a publisher to write about the advertiser’s product. If a portion of the account balance is deemed uncollectible, the Company will either write-off the amount owed or provide a reserve based on the uncollectible portion of the account. Management determines the collectability of accounts by regularly evaluating individual customer receivables and considering a customer’s financial condition, credit history and current economic conditions. The Company has recorded a reserve for doubtful accounts of $10,000 as of September 30, 2012 and December 31, 2011. Management believes that this estimate is reasonable, but there can be no assurance that the estimate will not change as a result of a change in economic conditions or business conditions within the industry, the individual customers or the Company. Any adjustments to this account are reflected in the consolidated statements of operations as a general and administrative expense.

Concentration Risk, Credit Risk, Policy [Policy Text Block]

Concentrations of credit risk with respect to accounts receivable are limited because a large number of geographically diverse customers make up the Company’s customer base, thus spreading the trade credit risk. The Company also controls credit risk through credit approvals, credit limits and monitoring procedures. The Company performs credit evaluations of its customers but generally does not require collateral to support accounts receivable. At September 30, 2012, two customers, each of which accounted for more than 10% of the Company’s accounts receivable, accounted for 26% of total accounts receivable in aggregate. At December 31, 2011, the Company had two different customers which accounted for 32% of total accounts receivable in aggregate. The Company had no customers that accounted for more than 10% of its revenue during the three and nine months ended September 30, 2012. The Company had one customer that accounted for 14% of its revenue and no customers that accounted for more than 10% of revenue during the three and nine months ended September 30, 2011, respectively.

Property, Plant and Equipment, Policy [Policy Text Block]

Property and Equipment

Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:



Equipment	3 years
Furniture and fixtures	5 - 10 years
Software	3 years
Leasehold improvements	3 years

Major additions and improvements are capitalized, while replacements, maintenance and repairs, which do not improve or extend the life of the respective assets, are expensed as incurred. When assets are retired or otherwise disposed of, related costs and accumulated depreciation and amortization are removed and any gain or loss is reported as other income or expense.

Property, Plant and Equipment, Impairment [Policy Text Block]

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets.

Revenue Recognition, Policy [Policy Text Block]

Revenue Recognition

The Company derives its revenue from three sources: revenue from an advertiser for the use of the Company's network of social media publishers to fulfill advertiser sponsor requests for a blog post, tweet, click, purchase, or action ("Sponsored Revenue"), revenue from the posting of targeted display advertising ("Media Revenue") and revenue derived from various service fees charged to advertisers and publishers ("Service Fee Revenue"). Service fees to advertisers include fees charged for management of advertising campaigns through the Company's platforms and inactivity fees for dormant accounts. Service fees to publishers include upgrade account fees for obtaining greater visibility to advertisers in advertiser searches in the Company's platforms, early cash out fees and inactivity fees for dormant accounts. Media Revenue is generated when the Company's publishers place targeted display advertising in blogs. Sponsored revenue is recognized and considered earned after an advertiser's opportunity is posted on the Company's websites and their request was completed and content listed, as applicable, by the Company's publishers for a requisite period of time. The requisite period ranges from 3 days for an action or tweet to 30 days for a blog. Customers may prepay for services by placing a deposit in their account with the Company. In these cases, the deposits are recorded as unearned revenue until earned as described above. Service fees are recognized upon completion of the management of an advertiser's campaign or immediately when the maintenance or enhancement service is performed for an advertiser or publisher. All of the Company's revenue is generated through the rendering of services and is recognized under the general guidelines of SAB Topic 13 A.1 which states that revenue will be recognized when it is realized or realizable and earned. The Company considers its revenue as generally realized or realizable and earned once i) persuasive evidence of an arrangement exists, ii) services have been rendered, iii) the price to the advertiser or customer is fixed (required to be paid at a set amount that is not subject to refund or adjustment) and determinable, and iv) collectability is reasonably assured. The Company records revenue on the gross amount earned since it generally is the primary obligor in the arrangement, establishes the pricing and determines the service specifications.

Advertising Cost, Policy, Expensed Advertising Cost [Policy Text Block]

Advertising Costs

Advertising costs are charged to expense as they are incurred, including payments to contact creators to promote the Company. Advertising expense charged to operations for the three months ended September 30, 2012 and 2011 were approximately $60,000 and $147,000, respectively. Advertising expense charged to operations for the nine months ended September 30, 2012 and 2011 were approximately $391,000 and $367,000, respectively. Advertising costs are included in sales and marketing expense in the accompanying consolidated statements of operations.

Deferred Charges, Policy [Policy Text Block]

Deferred Rent

The Company’s operating lease for its office facilities contains predetermined fixed increases of the base rental rate during the lease term which is being recognized as rental expense on a straight-line basis over the lease term. The Company records the difference between the amounts charged to operations and amounts payable under the lease as deferred rent in the accompanying consolidated balance sheets.

Income Tax, Policy [Policy Text Block]

Income Taxes

The Company has not recorded current income tax expense due to the generation of net operating losses. Deferred income taxes are accounted for using the balance sheet approach which requires recognition of deferred tax assets and liabilities for the expected future consequences of temporary differences between the financial reporting basis and the tax basis of assets and liabilities. A valuation allowance is provided when it is more likely than not that a deferred tax asset will not be realized.

The Company identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the balance sheet. The Company has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, the Company would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. The Company’s remaining open tax years subject to examination by the Internal Revenue Service include the years ended December 31, 2008 through 2011.

Convertible Preferred Stock [Policy Text Block]

Convertible Preferred Stock

The Company accounts for its convertible preferred stock under the provisions of Accounting Standards Codification ("ASC") on Distinguishing Liabilities from Equity, which sets forth the standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. The ASC requires an issuer to classify a financial instrument that is within the scope of the ASC as a liability if such financial instrument embodies an unconditional obligation to redeem the instrument at a specified date and/or upon an event certain to occur. The Company determined that IZEA's preferred stock outstanding prior to May 12, 2011 did not meet the criteria requiring liability classification as its obligation to redeem these instruments was not based on an event certain to occur. The Series A Convertible Preferred Stock of the Company issued in May 2011 does not have a redemption feature. Future changes in the certainty of the Company’s obligation to redeem these instruments could result in a change in classification.

Derivatives, Policy [Policy Text Block]

Derivative Financial Instruments

The Company accounts for derivative instruments in accordance with ASC 815, Derivatives and Hedging (“ASC 815”), which requires additional disclosures about the Company’s objectives and strategies for using derivative instruments, how the derivative instruments and related hedged items are accounted for, and how the derivative instruments and related hedging items affect the financial statements. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. Terms of convertible debt and equity instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required under ASC 815 to be accounted for separately from the host contract, and recorded on the balance sheet at fair value. The fair value of derivative liabilities, if any, is required to be revalued at each reporting date, with corresponding changes in fair value recorded in current period operating results. Pursuant to ASC 815, an evaluation of specifically identified conditions is made to determine whether the fair value of warrants issued is required to be classified as equity or as a derivative liability.

Beneficial Conversion and Warrant Valuation [Policy Text Block]

Beneficial Conversion and Warrant Valuation

The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt and equity instruments that have conversion features at fixed rates that are in-the-money when issued, and the fair value of warrants issued in connection with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to warrants, based on their relative fair value, and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion feature. The discounts recorded in connection with the BCF and warrant valuation are recognized a) for convertible debt as interest expense over the term of the debt, using the effective interest method or b) for convertible preferred stock as dividends at the time the stock first becomes convertible.

Fair Value of Financial Instruments, Policy [Policy Text Block]

Fair Value of Financial Instruments

The Company’s financial instruments are recorded at fair value. Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. There are three levels of inputs that may be used to measure fair value:


•	Level 1 – Valuation based on quoted market prices in active markets for identical assets and liabilities.


•	Level 2 – Valuation based on quoted market prices for similar assets and liabilities in active markets.


•	Level 3 – Valuation based on unobservable inputs that are supported by little or no market activity, therefore requiring management’s best estimate of what market participants would use as fair value.

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The Company does not have any Level 1 or 2 financial assets or liabilities. The Company’s Level 3 financial liabilities measured at fair value consisted of the warrant liability and its compound embedded derivative as of September 30, 2012 (see Note 3).

The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values due to the short-term nature of these instruments. These financial instruments include cash, accounts receivable, accounts payable and accrued expenses. The fair value of the Company’s notes payable and capital lease obligations approximate their carrying value based upon current rates available to the Company.

Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]

Stock-Based Compensation

Stock-based compensation cost related to stock options granted under the 2007 Equity Incentive Plan and the May 2011 and August 2011 Plans (together the "2011 Equity Incentive Plans") (see Note 4) is measured at grant date, based on the fair value of the award, and is recognized as an expense over the employee’s requisite service period. The Company estimates the fair value of each option award on the date of grant using a Black-Scholes option-pricing model that uses the assumptions noted in the table below. The Company estimates the volatility of its common stock at the date of grant based on the volatility of comparable peer companies which are publicly traded. The Company determines the expected life based on historical experience with similar awards, giving consideration to the contractual terms, vesting schedules and post-vesting forfeitures. The Company uses the risk-free interest rate on the implied yield currently available on U.S. Treasury issues with an equivalent remaining term approximately equal to the expected life of the award. The Company has never paid any cash dividends on its common stock and does not anticipate paying any cash dividends in the foreseeable future. The Company used the following assumptions for options granted under the 2007 and the 2011 Equity Incentive Plans during the three and nine months ended September 30, 2012 and 2011:



	Three Months Ended		Nine Months Ended
2007 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	n/a	n/a	n/a	5 years
Weighted average volatility	n/a	n/a	n/a	54.96%
Weighted average risk free interest rate	n/a	n/a	n/a	2.36%
Expected dividends	n/a	n/a	n/a	—



	Three Months Ended		Nine Months Ended
2011 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	5 years	5 years	5 years	5 years
Weighted average volatility	54.46%	54.89%	54.90%	55.05%
Weighted average risk free interest rate	0.65%	1.64%	0.75%	1.84%
Expected dividends	—	—	—	—

The Company estimates forfeitures when recognizing compensation expense and this estimate of forfeitures is adjusted over the requisite service period based on the extent to which actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures are recognized through a cumulative catch-up adjustment, which is recognized in the period of change, and also impact the amount of unamortized compensation expense to be recognized in future periods. Current average expected forfeiture rates were 50.21% during the three and nine months ended September 30, 2012 and 2011.

Non-Employee Stock-Based Compensation [Policy Text Block]

Non-Employee Stock-Based Compensation

The Company's accounting policy for equity instruments issued to consultants and vendors in exchange for goods and services follows the provisions of ASC 505, “Equity-Based Payments to Non-Employees” (formerly EITF 96-18, “Accounting for Equity Instruments That are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling Goods or Services,” and EITF 00-18 “Accounting Recognition for Certain Transactions Involving Equity Instruments Granted to Other Than Employees." The measurement date for the fair value of the equity instruments issued is determined at the earlier of (i) the date at which a commitment for performance by the consultant or vendor is reached or (ii) the date at which the consultant or vendor's performance is complete. In the case of equity instruments issued to consultants, the fair value of the equity instrument is recognized over the term of the consulting agreement. Stock-based compensation related to non-employees is accounted for based on the fair value of the related stock or options or the fair value of the services, whichever is more readily determinable.

Segment Reporting, Policy [Policy Text Block]

Segment Information

The Company does not identify separate operating segments for management reporting purposes. The results of operations are the basis on which management evaluates operations and makes business decisions.

Use of Estimates, Policy [Policy Text Block]

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

New Accounting Pronouncements, Policy [Policy Text Block]

Recent Accounting Pronouncements

There are several new accounting pronouncements issued by the Financial Accounting Standards Board ("FASB") which are not yet effective. Management does not believe any of these accounting pronouncements will be applicable and therefore will not have a material impact on the Company's financial position or operating results.

Reclassification, Policy [Policy Text Block]

Reclassifications

Certain items have been reclassified in the 2011 financial statements to conform to the 2012 presentation.

Summary of Significant Accounting Policies (Tables)

9 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Property, Plant and Equipment [Table Text Block]

Depreciation and amortization is computed using the straight-line method and half-year convention over the estimated useful lives of the assets as follows:



Equipment	3 years
Furniture and fixtures	5 - 10 years
Software	3 years
Leasehold improvements	3 years

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

The Company used the following assumptions for options granted under the 2007 and the 2011 Equity Incentive Plans during the three and nine months ended September 30, 2012 and 2011:



	Three Months Ended		Nine Months Ended
2007 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	n/a	n/a	n/a	5 years
Weighted average volatility	n/a	n/a	n/a	54.96%
Weighted average risk free interest rate	n/a	n/a	n/a	2.36%
Expected dividends	n/a	n/a	n/a	—



	Three Months Ended		Nine Months Ended
2011 Equity Incentive Plan Assumptions	September 30, 2012	September 30, 2011	September 30, 2012	September 30, 2011
Expected term	5 years	5 years	5 years	5 years
Weighted average volatility	54.46%	54.89%	54.90%	55.05%
Weighted average risk free interest rate	0.65%	1.64%	0.75%	1.84%
Expected dividends	—	—	—	—

- Definition

Tabular disclosure of the useful life and salvage value of long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software.

+ References+ Details

Derivative Financial Instruments (Tables)

9 Months Ended

Sep. 30, 2012

Derivative [Line Items]

Schedule of Derivative Instruments in Statement of Financial Position, Fair Value [Table Text Block]

The following table summarizes the Company's activity and fair value calculations of its derivative warrants and convertible promissory notes for the nine months ended September 30, 2012.



	Linked Common Shares to Derivative Warrants		Warrant Liability			Linked Common Shares to Promissory Notes	Compound Embedded Derivatives
Beginning balance, December 31, 2011	154,132		$	752,486		—	$	—
Issuance of promissory note with compound embedded derivative - February 3, 2012	—		—			23,416	12,151
Issuance of $75,000 promissory note with compound embedded derivative - June 6, 2012	—		—			26,042	15,625
Issuance of warrants to underwriters - September 11, 2012	110,000		49,170			—	—
Exchange of warrants for common stock	(135,782	)	(19,823		)	—	—
Change in fair value of derivatives	—		(738,628		)	623,279	56,989
Ending balance, September 30, 2012	128,350		$	43,205		672,737	$	84,765

Schedule of Compound Embedded Derivative [Table Text Block]

The following table shows the summary calculations arriving at the compound embedded derivative values as of February 3, 2012 , June 6, 2012 and September 30, 2012. See the assumption details for the composition of these calculations.



Compound Embedded Derivative	February 3, 2012		June 6, 2012		September 30, 2012
Notional amount	$	505,785	$	75,000	$	532,808
Conversion price	21.60		2.88		0.79
Linked common shares⁽¹⁾	23,416		26,042		672,737
MCS value per linked common share⁽²⁾	0.52		0.60		0.13
Total	$	12,151	$	15,625	$	84,765

(1) The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares will increase as the trading market price decreases and will decrease as the trading market price increases. The fluctuation in the number of linked common shares will have an effect on fair values in future periods.

(2) The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.

Binomial Lattice Option Valuation Technique [Member]

Derivative [Line Items]

Schedule of Price Risk Derivatives [Table Text Block]

The derivative warrants were valued using a Binomial Lattice Option Valuation Technique (“Binomial”). Significant inputs into this technique on September 30, 2012 and 2011 are as follows:



Binomial Assumptions	September 30, 2012	September 30, 2011
Fair market value of asset⁽¹⁾	$0.88	$13.20
Exercise price	$20.00	$20.00
Term⁽²⁾	3.6 years	4.6--4.9 Years
Implied expected life⁽³⁾	3.6 years	4.5--4.8 Years
Volatility range of inputs⁽⁴⁾	49.6%--70.5%	62.2%--93.6%
Equivalent volatility⁽³⁾	58.30%	75.2%
Risk-free interest rate range of inputs⁽⁵⁾	0.10%--0.31%	0.02%--0.96%
Equivalent risk-free interest rate⁽³⁾	0.19%	0.28%--0.33%

(1) The fair market value of the asset was determined by the Company using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by the independent investors in the May 2011 Offering and a private offering in December 2011.

(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

(3) The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the Binomial.

(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.

(5) The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (1), above.

Monte Carlo Simulation Technique [Member]

Derivative [Line Items]

Schedule of Price Risk Derivatives [Table Text Block]

Significant inputs into the Monte Carlo Simulation used to calculate the compound embedded derivative values as of February 3, 2012, June 6, 2012 and September 30, 2012 are as follows:



	Inception Date	Inception Date
Monte Carlo Assumptions	February 3, 2012	June 6, 2012	September 30, 2012
Fair market value of asset⁽¹⁾	$12.50	$3.20	$0.88
Conversion price	$21.60	$2.88	$0.79
Term⁽²⁾	.5 - 1 year	0.60 years	0.34 years
Implied expected life ⁽³⁾	0.74 years	0.58 years	0.34 years
Volatility range of inputs⁽⁴⁾	44.23%--70.30%	53.54%--68.00%	39.91%--49.84%
Equivalent volatility⁽³⁾	55.9%	59.2%	45.4%
Risk adjusted interest rate range of inputs⁽⁵⁾	10.00%--30.95%	7.62%--12.33%	8.18%--10.00%
Equivalent risk-adjusted interest rate ⁽³⁾	16.43%	9.33%	9.19%
Credit risk-adjusted interest rate ⁽⁶⁾	12.71%	15.74%	14.90%

(1) The fair market value of the asset was determined by management using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by a private offering in December 2011.

(2) The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.

(3) The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.

(4) The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.

(5) CED's bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.

(6) The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.

- Definition

Tabular disclosure of the location and fair value amounts of derivative instruments (and nonderivative instruments that are designated and qualify as hedging instruments) reported in the statement of financial position.

+ References+ Details

Stockholders' Deficit (Tables)

9 Months Ended

Sep. 30, 2012

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]

A summary of option activity under the May and August 2011 Plans for the year ended December 31, 2011 and the nine months ended September 30, 2012 is presented below:



Options Outstanding	Common Shares		Weighted Average Exercise Price		Weighted Average Remaining Life (Years)
Outstanding at December 31, 2010	—		$	—
Granted	119,707		17.09
Exercised	(683	)	2.00
Forfeited	(4,579	)	6.18
Outstanding at December 31, 2011	114,445		$	17.61	4.4
Granted	377,043		5.76
Exercised	(551	)	2.00
Forfeited	(97,443	)	19.02
Outstanding at September 30, 2012	393,494		$	5.93	4.6

Exercisable at September 30, 2012	76,891		$	5.93	4.5

Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Nonvested Share Activity [Table Text Block]

The following table contains summarized information related to nonvested stock options during the year ended December 31, 2011 and the nine months ended September 30, 2012 under the May and August 2011 Plans:



Nonvested Options	Common Shares		Weighted Average Grant Date Fair Value		Weighted Average Remaining Years to Vest
Nonvested at December 31, 2010	—		$	—
Granted	119,707		2.13
Vested	(57,969	)	1.52
Forfeited	(4,222	)	2.27
Nonvested at December 31, 2011	57,516		$	2.73	2.5
Granted	377,043		2.18
Vested	(76,970	)	2.26
Forfeited	(40,986	)	2.81
Nonvested at September 30, 2012	316,603		$	2.18	3.2

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Schedule of Nonvested Share Activity [Table Text Block]

The following tables contain summarized information about nonvested restricted stock outstanding at September 30, 2012:



Restricted Stock	Common Shares
Nonvested at December 31, 2011	—
Granted	312,387
Vested	(238,956	)
Forfeited	—
Nonvested at September 30, 2012	73,431

Loss Per Common Share (Tables)

9 Months Ended

Sep. 30, 2012

Earnings Per Share [Abstract]

Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]

Net losses were reported during the three and nine months ended September 30, 2012 and 2011. As such, the Company excluded the following items from the computation of diluted loss per common share as their effect would be anti-dilutive:



	Three Months Ended September 30,		Nine Months Ended September 30,
	2012	2011	2012	2011
Stock options	393,494	115,467	393,494	115,467
Warrants	128,434	154,216	128,434	154,216
Potential conversion of Series A convertible preferred stock	3,788	174,243	3,788	174,243
Potential conversion of promissory note payable	789,142	—	789,142	—
Total excluded shares	1,314,858	443,926	1,314,858	443,926

Summary of Significant Accounting Policies - Reverse Stock Split (Details)	Sep. 30, 2012	Dec. 31, 2011	Jul. 30, 2012 Scenario, Previously Reported [Member]	Jul. 30, 2012 Reverse Stock Split [Member]
Significant Account Policies [Line Items]
Common stock, shares authorized (shares)	12,500,000	12,500,000	500,000,000	12,500,000

Summary of Significant Accounting Policies - Going Concern and Management's Plan (Details) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Accounting Policies [Abstract]
Accumulated deficit	$ (21,838,933)		$ (21,838,933)		$ (18,130,784)
Net loss	$ (951,570)	$ (1,591,374)	$ (3,708,149)	$ (2,838,597)	$ (3,978,592)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 19

-Article 5

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 260

-SubTopic 10

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 944

-SubTopic 225

-Section S99

-Paragraph 1

-Subparagraph (SX 210.7-04.22)

-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Other Comprehensive Income

-URI http://asc.fasb.org/extlink&oid=6519514

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.18)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 130

-Paragraph 10, 15

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 04

-Paragraph 20

-Article 9

Reference 8: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Net Income

-URI http://asc.fasb.org/extlink&oid=6518256

Reference 9: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Emerging Issues Task Force (EITF)

-Number 87-21

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 10: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 95

-Paragraph 28, 29, 30

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 11: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 230

-SubTopic 10

-Section 45

-Paragraph 28

-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

Reference 12: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 944

-SubTopic 225

-Section S99

-Paragraph 1

-Subparagraph (SX 210.7-04.19)

-URI http://asc.fasb.org/extlink&oid=6879464&loc=d3e573970-122913

Reference 13: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 220

-SubTopic 10

-Section 45

-Paragraph 6

-URI http://asc.fasb.org/extlink&oid=20435746&loc=d3e565-108580

Reference 14: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 51

-Paragraph A7

-Appendix A

Reference 15: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 51

-Paragraph 38

-Subparagraph a

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 16: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 51

-Paragraph 38

-Subparagraph d

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Summary of Significant Accounting Policies - Accounts Receivable and Concentration of Credit Risk (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012 customer	Sep. 30, 2011 customer	Sep. 30, 2012 customer	Sep. 30, 2011 customer	Dec. 31, 2011 customer
Accounting Policies [Abstract]
Reserve for doubtful accounts	$ 10,000		$ 10,000		$ 10,000
Number of major customers accounting for more than ten percent of accounts receivables (customers)	2		2		2
Percentage of accounts receivable accounted for by major customer (percentage)	26.00%		26.00%		32.00%
Number of major customers accounting for more than ten percent of revenues (customers)	0	1	0	1
Percentage of revenues accounted for by major customers (percentage)	14.00%		14.00%

Summary of Significant Accounting Policies - Property and Equipment (Details)	9 Months Ended
	Sep. 30, 2012
Equipment [Member]
Significant Account Policies [Line Items]
Property, plant and equipment, useful life (in years)	3 years
Furniture and Fixtures [Member] \| Minimum [Member]
Significant Account Policies [Line Items]
Property, plant and equipment, useful life (in years)	5 years
Furniture and Fixtures [Member] \| Maximum [Member]
Significant Account Policies [Line Items]
Property, plant and equipment, useful life (in years)	10 years
Software [Member]
Significant Account Policies [Line Items]
Property, plant and equipment, useful life (in years)	3 years
Leasehold Improvements [Member]
Significant Account Policies [Line Items]
Property, plant and equipment, useful life (in years)	3 years

Summary of Significant Accounting Policies - Revenue Recognition (Details)	9 Months Ended
	Sep. 30, 2012
Minimum [Member]
Significant Account Policies [Line Items]
Revenue recognition requisite period (in days)	3 days
Maximum [Member]
Significant Account Policies [Line Items]
Revenue recognition requisite period (in days)	30 days

Summary of Significant Accounting Policies - Advertising Costs (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Accounting Policies [Abstract]
Advertising expense	$ 60,000	$ 147,000	$ 391,000	$ 367,000

Summary of Significant Accounting Policies - Stock-Based Compensation (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Significant Account Policies [Line Items]
Current average expected forfeiture rate (percentage)	50.21%	50.21%	50.21%	50.21%
Equity Incentive 2007 Plan [Member]
Significant Account Policies [Line Items]
Expected term (in years)				5 years
Weighted average volatility (percentage)				54.96%
Weighted average risk free interest rate (percentage)				2.36%
Expected dividends				0.00%
Equity Incentive 2011 Plan [Member]
Significant Account Policies [Line Items]
Expected term (in years)	5 years	5 years	5 years	5 years
Weighted average volatility (percentage)	54.46%	54.89%	54.90%	55.05%
Weighted average risk free interest rate (percentage)	0.65%	1.64%	0.75%	1.84%
Expected dividends	0.00%	0.00%	0.00%	0.00%

Notes Payable (Details) (USD $)	3 Months Ended	9 Months Ended	0 Months Ended		0 Months Ended
Notes Payable (Details) (USD $)	Sep. 30, 2012	Sep. 30, 2012	Feb. 03, 2012 Senior Secured Promissory Note [Member]	Sep. 30, 2012 Senior Secured Promissory Note [Member]	May 04, 2012 Convertible Promissory Note [Member]	Sep. 30, 2012 Convertible Promissory Note [Member]
Debt Instrument [Line Items]
Debt instrument, face amount (in dollars)			$ 550,000	$ 550,000	$ 75,000
Debt instrument, unamortized discount			50,000
Debt instrument, fee amount			3,500
Debt issuance cost			21,800		6,000
Proceeds from debt, net of issuance costs			474,700		69,000
Debt instrument, convertible, conversion price (per share)					$ 5.00
Debt instrument, convertible, coversion percentage (percentage)			90.00%		90.00%
Debt instrument, interest rate, stated percentage (percentage)					8.00%
Debt instrument, debt default, percentage (percentage)					18.00%
Automatic conversion of debt to common stock					10,000,000
Long-term debt				527,183		69,381
Interest expense, notes payable	24,138	52,840
Amortization of financing costs	$ 7,666	$ 18,700

Derivative Financial Instruments (Details) (USD $)	0 Months Ended	3 Months Ended	9 Months Ended						4 Months Ended	9 Months Ended	0 Months Ended
Derivative Financial Instruments (Details) (USD $)	Sep. 11, 2012	Sep. 30, 2012	Sep. 30, 2012	Jun. 06, 2012	Feb. 03, 2012	Dec. 31, 2011	Jul. 31, 2011	May 31, 2011	Aug. 31, 2012 Common Stock [Member]	Sep. 30, 2012 Common Stock [Member]	Sep. 11, 2012 September 2012 Offering [Member]
Linked Common Shares to Derivative Warrants [Roll Forward]
Linked common shares to derivative warrants, beginning balance, December 31, 2011 (shares)			154,132				250	153,882
Issuance of warrants, public offering (shares)	110,000										110,000
Exchange of warrants for common stock (shares)									(135,782)	(135,782)
Linked common shares to derivative warrants, ending balance, September 30, 2012 (shares)		128,350	128,350				250	153,882
Warrant Liability [Roll Forward]
Warrant liability beginning balance, December 31, 2011			$ 752,486
Fair value of common stock issued	49,170										49,170
Exchange of warrants for common stock, value			(19,823)
Increase (decrease) of fair value of warrant liability			(738,628)
Warrant liability ending balance, September 30, 2012		43,205	43,205
Linked common shares to promissory notes (shares)		672,737	672,737	26,042	23,416
Linked common shares to promissory notes, change in fair value of derivatives (shares)			623,279
Compound embedded derivative		84,765	84,765	15,625	12,151	0
Compound embedded derivatives, change in fair value of derivatives		$ (39,257)	$ 56,989

Derivative Financial Instruments - Derivative Warrants (Details) (USD $)

0 Months Ended

3 Months Ended

9 Months Ended

4 Months Ended

9 Months Ended

Sep. 11, 2012

Sep. 30, 2012

Sep. 30, 2011

Sep. 30, 2012

Sep. 30, 2011

May 15, 2012

Dec. 31, 2011

Jul. 31, 2011

May 31, 2011

Sep. 30, 2012

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Sep. 30, 2011

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Sep. 30, 2012

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Minimum [Member]

Sep. 30, 2011

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Minimum [Member]

Sep. 30, 2012

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Maximum [Member]

Sep. 30, 2011

Binomial Lattice Option Valuation Technique [Member]

Warrant [Member]

Maximum [Member]

Aug. 31, 2012

Common Stock [Member]

Sep. 30, 2012

Common Stock [Member]

Derivative [Line Items]

Common stock, shares, issued (shares)

4,117,460

274,224

966,227

Common stock, par value (per share)

$ 0.0001

Common shares linked to derivative warrants (shares)

128,350

154,132

250

153,882

Issuance of warrants, public offering (shares)

110,000

Change in fair value of derivative

$ 10,903

$ 43,780

$ 738,628

$ 73,571

Exchange of warrants for common stock (shares)

135,782

Loss on exchange of warrants

$ (37,610)

$ (802,123)

Fair market value of asset (per share)

$ 0.88

^[1]

$ 13.20

^[1]

Exercise price (per share)

$ 20.00

Term (in years)

3 years 7 months

^[2]

4 years 7 months

^[2]

4 years 11 months

^[2]

Implied expected life (in years)

3 years 7 months

^[3]

4 years 6 months

^[3]

4 years 9 months

^[3]

Volatility range of inputs (percentage)

49.60%

^[4]

62.20%

^[4]

70.50%

^[4]

93.60%

^[4]

Equivalent volatility (percentage)

58.30%

^[3]

75.20%

^[3]

Risk-free interest rate range of inputs (percentage)

0.10%

^[5]

0.02%

^[5]

0.31%

^[5]

0.96%

^[5]

Equivalent risk-free interest rate (percentage)

0.19%

^[3]

0.28%

^[3]

0.33%

^[3]

[1]	The fair market value of the asset was determined by the Company using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by the independent investors in the May 2011 Offering and a private offering in December 2011.
[2]	The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.
[3]	The implied expected life, and equivalent volatility and risk-free interest rate amounts are derived from the Binomial.
[4]	The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.
[5]	The risk-free rates used for inputs represent the yields on zero coupon US Government Securities with periods to maturity consistent with the intervals described in (1), above.

Derivative Financial Instruments - Compound Embedded Derivative (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

Sep. 30, 2012

Jun. 06, 2012

Feb. 03, 2012

Dec. 31, 2011

Feb. 03, 2012

Senior Secured Promissory Note [Member]

Jun. 06, 2012

Convertible Promissory Note [Member]

Jun. 06, 2012

Compound Embedded Derivative [Member]

Monte Carlo Simulation Technique [Member]

Feb. 03, 2012

Compound Embedded Derivative [Member]

Monte Carlo Simulation Technique [Member]

Sep. 30, 2012

Compound Embedded Derivative [Member]

Monte Carlo Simulation Technique [Member]

Derivative [Line Items]

Derivative liability, notional amount

$ 550,000

$ 75,000

Compound embedded derivatives, change in fair value of derivatives

39,257

(56,989)

Notional amount

75,000

505,785

532,808

Conversion price (per share)

$ 2.88

$ 21.60

$ 0.79

Linked common shares (shares)

672,737

26,042

23,416

26,042

^[1]

23,416

^[1]

672,737

^[1]

MCS value per linked common share (per share)

$ 0.60

^[2]

$ 0.52

^[2]

$ 0.13

^[2]

Total

$ 84,765

$ 15,625

$ 12,151

$ 0

$ 15,625

$ 12,151

$ 84,765

[1]

The Compound Embedded Derivative is linked to a variable number of common shares based upon a percentage of the Company's closing stock price as reflected in the over-the-counter market. The number of linked shares will increase as the trading market price decreases and will decrease as the trading market price increases. The fluctuation in the number of linked common shares will have an effect on fair values in future periods.

[2]

The Note embodied a contingent conversion feature that was predicated upon a financing transaction that was planned for a date between the issuance date and March 2, 2012. If the financing occurred, the maturity date of the Note was August 2, 2012. If the financing did not occur, the maturity date of the Note was February 2, 2013. While, in hindsight, the financing did not occur, the calculation of value must consider that on the issuance date the contingency was present and resulted in multiple scenarios of outcome as it related to the conversion feature subject to bifurcation. The mechanism for building this contingency into the MCS value was to perform two separate calculations of value and weight them on a reasonable basis.

- Definition

Fair value as of the balance sheet date of the embedded derivative or group of embedded derivatives classified as a liability.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 815

-SubTopic 10

-Section 50

-Paragraph 4B

-Subparagraph (c)

-URI http://asc.fasb.org/extlink&oid=7476318&loc=SL5624163-113959

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 12-16, 44A, 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44A

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44A, 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

Net Increase or Decrease in the fair value of the embedded derivative or group of embedded derivatives included in earnings in the period.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44A, 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 815

-SubTopic 10

-Section 50

-Paragraph 4C

-URI http://asc.fasb.org/extlink&oid=7476318&loc=SL5624171-113959

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 12-16, 44A, 44B

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 133

-Paragraph 44A

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Derivative Financial Instruments - Compound Embedded Derivative - Monte Carlo Assumption (Details) (Monte Carlo Simulation Technique [Member], Compound Embedded Derivative [Member], USD $)

0 Months Ended

9 Months Ended

Jun. 06, 2012

Feb. 03, 2012

Sep. 30, 2012

Derivative [Line Items]

Fair market value of asset (per share)

$ 3.20

^[1]

$ 12.50

^[1]

$ 0.88

^[1]

Conversion price (per share)

$ 2.88

$ 21.60

$ 0.79

Term (in years)

0 years 7 months 6 days

^[2]

0 years 4 months 4 days

^[2]

Implied expected life (in years)

6 months 28 days

^[3]

8 months 27 days

^[3]

0 years 4 months 4 days

^[3]

Equivalent volatility (percentage)

59.20%

^[3]

55.90%

^[3]

45.40%

^[3]

Equivalent risk-adjusted interest rate (percentage)

9.33%

^[3]

16.43%

^[3]

9.19%

^[3]

Credit risk-adjusted interest rate (percentage)

15.74%

^[4]

12.71%

^[4]

14.90%

^[4]

Minimum [Member]

Derivative [Line Items]

Term (in years)

6 months

^[2]

Volatility range of inputs (percentage)

53.54%

^[5]

44.23%

^[5]

39.91%

^[5]

Risk adjusted interest rate range of inputs (percentage)

7.62%

^[6]

10.00%

^[6]

8.18%

^[6]

Maximum [Member]

Derivative [Line Items]

Term (in years)

1 year

^[2]

Volatility range of inputs (percentage)

68.00%

^[5]

70.30%

^[5]

49.84%

^[5]

Risk adjusted interest rate range of inputs (percentage)

12.33%

^[6]

30.95%

^[6]

10.00%

^[6]

[1]	The fair market value of the asset was determined by management using all available information including, but not limited to the trading market price and the actual, negotiated prices paid by a private offering in December 2011.
[2]	The term is the contractual remaining term, allocated among twelve equal intervals for purposes of calculating other inputs, such as volatility and risk-free rate.
[3]	The implied expected life, and equivalent volatility and risk-free risk-adjusted interest rate amounts are derived from the MCS.
[4]	The Company utilized a yield approach in developing its credit risk assumption. The yield approach assumes that the investor's yield on the instrument embodies a risk component, generally, equal to the difference between the actual yield and the yield for a similar instrument without regard to risk.
[5]	The Company does not have a market trading history upon which to base its forward-looking volatility. Accordingly, the Company selected peer companies that provided a reasonable basis upon which to calculate volatility for each of the intervals described in (1), above.
[6]	CED's bifurcated from debt instruments are expected to contain an element of market interest risk. That is, the risk that market driven interest rates will change during the term of a fixed rate debt instrument.

Stockholders' Deficit (Details) (USD $)	0 Months Ended		3 Months Ended		9 Months Ended		12 Months Ended	9 Months Ended	3 Months Ended	2 Months Ended	3 Months Ended		0 Months Ended	9 Months Ended			0 Months Ended	3 Months Ended		9 Months Ended			9 Months Ended		0 Months Ended
Stockholders' Deficit (Details) (USD $)	Sep. 11, 2012	May 15, 2012	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Sep. 30, 2012 Stock Options [Member]	Aug. 15, 2011 May 2011 Offering [Member] units unit	Jun. 30, 2012 May 2011 Offering [Member] Series A Preferred Stock [Member]	Aug. 15, 2011 May 2011 Offering [Member] Series A Preferred Stock [Member] units	Sep. 30, 2012 May 2011 Offering [Member] Series A Preferred Stock [Member]	Sep. 11, 2012 September 2012 Offering [Member]	Sep. 30, 2011 Equity Incentive 2007 Plan [Member]	May 12, 2011 Equity Incentive 2007 Plan [Member] Series A Common Stock [Member]	Feb. 28, 2007 Equity Incentive 2007 Plan [Member] Series A Common Stock [Member]	May 12, 2011 Equity Incentive 2011 Plan [Member]	Sep. 30, 2012 Equity Incentive 2011 Plan [Member]	Sep. 30, 2011 Equity Incentive 2011 Plan [Member]	Sep. 30, 2012 Equity Incentive 2011 Plan [Member]	Sep. 30, 2011 Equity Incentive 2011 Plan [Member]	May 25, 2012 Equity Incentive 2011 Plan [Member]	Sep. 30, 2012 Equity Incentive B 2011 Plan [Member]	Aug. 22, 2011 Equity Incentive B 2011 Plan [Member]	Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member]	Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Stock Options [Member]	Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Twelve months after grant date [Member]	Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Monthly in equal installments [Member] Stock Options [Member]	Aug. 22, 2011 May 2011 and August 2011 Equity Incentive Plans [Member] Individual Stock Ownership in Excess of 10 Percent [Member]	Aug. 01, 2012 Chief Executive Officer [Member]	Aug. 06, 2012 Cheif Marketing Officer [Member]	Aug. 06, 2012 Director [Member]	Sep. 30, 2012 Director [Member] Restricted Stock [Member]	Sep. 11, 2012 Director [Member] Restricted Stock [Member]	Aug. 06, 2012 Director [Member] Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Common stock subscriptions (in dollars)									$ 3,330,000
Common stock subscription units sold (in units)									333
Common stock subscription (per unit)									10,000
Number of common stock shares converted from a unit									758
Preferred stock, par value (per share)									$ 0.0001
Number of common stock shares converted from exercisable warrant									455
Total purchase price of linked common stock to exercisable warrants (in dollars)									9,091
Share price of linked common stock to exercisable warrants (per share)									$ 20
Units elected to receive perferred stock (in units)											230
Units elected to recieve common stock (in units)									103
Common stock, shares, issued (shares)		274,224	4,117,460		4,117,460		966,227		78,030				2,200,000																				111,112	69,445	35,000
Common stock, par value (per share)			$ 0.0001		$ 0.0001		$ 0.0001						$ 1.00																					$ 0.90
Stock issued during period, value, new issues					2,996,729
Equity offering cash finance fee																																10,000
Issuance of warrants, public offering (shares)	110,000												110,000
Fair value of common stock issued	49,170												49,170
Exercise price of warrants issued													$ 1.25
Preferred stock linked by conversion to common stock									174,243
Warrant contracts linked by exercise to common stock									151,382
Legal fees (in dollars)									286,593				504,359
Net proceeds from issuance of common stock		1,221,858											1,695,641
Proceeds from issuance of common stock subscriptions (in dollars)									3,043,407
Warrants issued to placement agent to purchase common stock									2,500
Fair value of warrants issued to placement agent to purchase common stock (in dollars)									17,600
Number of preferred shares converted to common stock										225
Number of converted common stock										170,455
Preferred stock, shares outstanding												5
Common stock shares sold purchase price		$ 5.00
Proceeds from issuance of common stock (in dollars)		1,371,120											2,200,000
Payments of stock issuance costs		149,262
Loss on exchange of warrants (in dollars)			(37,610)		(802,123)
Outstanding options cancelled															3,712,365
Sale of common stock																	92,823
Common stock, capital shares reserved for future issuance																		256,491		256,491			75,000
Stock options, shares authorized															4,889,829	2,313,317	177,500					613,715		87,500
Modified option agreement unvested shares								2,329									2,743
Common shares, granted					377,043		119,707													355,994			37,500
Common shares, exercised				(598)	(551)	(598)	(683)													(1,230)
Fair market value of incentive stock options (percentage)																									100.00%				110.00%
Share-based compensation arrangement by share-based payment award, equity instruments options, percentage vested (percentage)																											25.00%
Share-based compensation arrangement by share-based payment award, award vesting period (in days)								90 days																				3 years
Expected term (in years)														5 years				5 years	5 years	5 years	5 years					10 years
Related party transaction, purchase of common stock																														8,000	8,000	41,667
Revenue from related parties (in dollars)																														19,200	19,200
Related party transaction, sale of stock, price per share (per share)																														$ 2.40	$ 2.40	$ 2.40
Revenue from related party, private investment																																$ 100,000
Inital public offering price per share (per share)																																$ 2.40
Period following closing of investment (in days)																																120 days
Adjusted public offering purchase price																																10.00%
Adjusted public offering purchase price floor																																$ 0.50

Stockholders' Deficit Schedule of Stock Options Outstanding (Details) (USD $)	3 Months Ended	9 Months Ended		12 Months Ended
	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Common shares, outstanding		114,445	0	0
Common shares, granted		377,043		119,707
Common shares, exercised	(598)	(551)	(598)	(683)
Common shares, forfeited		(97,443)		(4,579)
Common shares, outstanding		393,494		114,445
Common shares, exercisable at September 30, 2012		76,891
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Weighted average exercise price, outstanding (per share)		$ 17.61	$ 0.00	$ 0.00
Weighted average exercise price, granted (per share)		$ 5.76		$ 17.09
Weighted average exercise price, exercised (per share)		$ 2.00		$ 2.00
Weighted average exercise price, forfeited (per share)		$ 19.02		$ 6.18
Weighted average exercise price, outstanding (per share)		$ 5.93		$ 17.61
Weighted average exercise price, exercisable at September 30, 2012 (per share)		$ 5.93
Weighted average remaining life, outstanding (in years)		4 years 7 months		4 years 5 months
Weighted average remaining life, exercisable at September 30, 2012 (in years)		4 years 6 months
Proceeds from exercise of stock options (in dollars)	$ 1,598	$ 1,099	$ 1,599
Instrinsic value of options exercised (in dollars)		5,769	6,688
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Modified option agreement unvested shares		2,329
Share-based compensation arrangement by share-based payment award, award vesting period (in days)		90 days
Incremental difference in stock-based compensation expense (in dollars)		$ 11,744
Stock Options [Member] \| Extended Share Exercise Period [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Share-based compensation arrangement by share-based payment award, award vesting period (in days)		180 days

Stockholders' Deficit Schedule of Nonvested Options (Details) (USD $)	9 Months Ended	12 Months Ended	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Sep. 30, 2012 Stock Options [Member]	Sep. 30, 2011 Stock Options [Member]	Sep. 30, 2012 Stock Options [Member]	Sep. 30, 2011 Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Number of Shares [Roll Forward] [Roll Forward]
Common shares, nonvested	57,516	0
Common shares, granted	377,043	119,707
Common shares, vested	(76,970)	(57,969)
Common shares, forfeited	(40,986)	(4,222)
Common shares, nonvested	316,603	57,516
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward] [Roll Forward]
Weighted average grant date fair value, nonvested (per share)	$ 2.73	$ 0.00
Weighted average grant date fair value, granted (per share)	$ 2.18	$ 2.13
Weighted average grant date fair value, vested (per share)	$ 2.26	$ 1.52
Weighted average grant date fair value, forfeited (per share)	$ 2.81	$ 2.27
Weighted average grant date fair value, nonvested (per share)	$ 2.18	$ 2.73
Weighted average remaining years to vest (in years)	3 years 2 months	2 years 6 months
Stock-based compensation expense (in dollars)			$ 31,894	$ 32,035	$ 150,878	$ 48,035
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars)			$ 312,127		$ 312,127
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years)					5 years

Stockholders' Deficit Schedule of Restricted Stock (Details) (USD $)	0 Months Ended		1 Months Ended			3 Months Ended	9 Months Ended	3 Months Ended	9 Months Ended	3 Months Ended	9 Months Ended	3 Months Ended	1 Months Ended		0 Months Ended
	Jul. 02, 2012	Jun. 12, 2012	Sep. 30, 2012	Aug. 31, 2012	May 31, 2012	Sep. 30, 2012 Restricted Stock [Member]	Sep. 30, 2012 Restricted Stock [Member]	Sep. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member]	Sep. 30, 2012 Selling and Marketing Expense [Member] Restricted Stock [Member]	Sep. 30, 2012 General and Administrative Expense [Member] Restricted Stock [Member]	Sep. 30, 2012 General and Administrative Expense [Member] Restricted Stock [Member]	Sep. 30, 2012 Deferred Finance Costs [Member] Restricted Stock [Member]	May 31, 2012 Immediately following signed agreements [Member] Restricted Stock [Member]	May 31, 2012 Each month for 12 months [Member] Restricted Stock [Member]	May 04, 2012 Convertible Promissory Note [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Cash paid for celebrity endorsements (in dollars)					$ 100,000
Restricted shares issued for celebrity endorsements					135,521
Share-based compensation arrangement by share-based payment award, equity instruments other than options, percentage vested (percentage)													25.00%	6.25%
Stock Issued during period, value, restricted stock award, gross		1,200	69,445	35,000
Debt issuance cost (in dollars)															6,000
Debt instrument, face amount (in dollars)															75,000
Stock issued during period, shares, issued for services	71,221
Stock issued during period, value, issued for services (in dollars)	356,103
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]
Nonvested at December 31, 2011							0
Granted							312,387
Vested							(238,956)
Forfeited							0
Nonvested at September 30, 2012						73,431	73,431
Stock-based compensation expense (in dollars)						436,942	668,415	80,839	306,312	356,103	356,103	6,000
Share-based compensation, nonvested awards, total compensation cost not yet recognized (in dollars)						$ 64,619	$ 64,619
Employee service share-based compensation, nonvested awards, total compensation cost not yet recognized, period for recognition (in years)							9 months

Loss Per Common Share (Details)	3 Months Ended		9 Months Ended
Loss Per Common Share (Details)	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	1,314,858	443,926	1,314,858	443,926
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	393,494	115,467	393,494	115,467
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	128,434	154,216	128,434	154,216
Potential conversion of series A convertible preferred [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	3,788	174,243	3,788	174,243
Potential conversion of promissory note payable [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	789,142	0	789,142	0

- Definition

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Emerging Issues Task Force (EITF)

-Number 07-4

-Paragraph 4

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Diluted Earnings Per Share

-URI http://asc.fasb.org/extlink&oid=6510752

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Contingent Stock Agreement

-URI http://asc.fasb.org/extlink&oid=6508534

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Antidilution

-URI http://asc.fasb.org/extlink&oid=6505113

Reference 5: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 171

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 40

-Subparagraph c

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 260

-SubTopic 10

-Section 50

-Paragraph 1

-Subparagraph (c)

-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 8: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 13, 14

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

Subsequent Events (Details) (Senior Secured Promissory Note [Member], USD $)			9 Months Ended
	Sep. 30, 2012	Feb. 03, 2012	Sep. 30, 2012 Subsequent Event - October 25, 2012 [Member]	Sep. 30, 2012 Subsequent Event - November 2, 2012 [Member]	Sep. 30, 2012 Subsequent Event - November 12, 2012 [Member]
Subsequent Event [Line Items]
Debt instrument, face amount (in dollars)	$ 550,000	$ 550,000
Debt conversion, converted instrument, amount (in dollars)			80,000	182,700	40,000
Debt conversion, converted instrument, shares issued (shares)			293,363	580,000	123,457
Debt instrument, convertible, conversion price (per share)			$ 0.2727	$ 0.315	$ 0.324
Long-term debt	$ 527,183				$ 247,300

- Definition

Carrying amount of long-term debt, net of unamortized discount or premium, including current and noncurrent amounts. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

+ References+ Details

izea-20120930