IZEA CEO Ted Murphy has a new byline featured in MediaPost.com’s Marketing Daily section.
Ted’s blog post discusses the FTC guidelines regarding the disclosure of paid social media. The article breaks down the guidelines to make them a little easier to understand. Ted gives a brief history of the guidelines then provides some simple rules of thumb when it comes to disclosure.
When paid blogging was first introduced to the market six years ago, the backlash was swift and loud. Even as the platform grew at triple-digit rates, the issue was clear: putting disclosure at the center of every campaign was necessary to align with social media’s promise of authenticity.
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