IZEA » sponsorships

Let Us Sponsor Your Tweetup!

Veronique — Mon, 01 Feb 2010 22:26:27 +0000

Are you a social butterfly who loves connecting with other social media enthusiasts in your area? Have you often thought about starting your own local event or Tweetup, but needed that extra little push to get things going? Well, maybe this is that push.

Did you know we’ll help you get an event set-up with a sponsorship through Sponsored Tweets? There are a few requirements to be met before we can throw some cash your way but they’re pretty simple. To find out the specifics visit the Sponsored Tweets blog.

If you’re interested in having us sponsor one of your upcoming Tweetups you can apply here.

This is a post from: IZEA : Social Media Marketing

Getting Into Website Sponsorships

tedmurphy — Sat, 04 Apr 2009 13:45:41 +0000

Our society has become saturated with traditional display advertising. Consumers have learned to tune out, or even pay to omit ads altogether.

The most glaring example of this can be seen in television. If you have seen an episode of NBC’s “The Office” lately, you might have noticed product placement for Sandals Resorts, Apple, Gateway, Chili’s, Cisco and many others. In the episode “The Merger,” the character Kevin uses a Staples-branded shredding machine to shred a Staples branded CD-R and other non-paper items.

Product placement and sponsorship are appearing more than ever in radio, television and motion pictures. Each day the products and entertainment we love are becoming more entangled in each other’s success. Naturally, the same advertising shift is taking place online.

A Familiar Problem

Advertisers have long understood the benefit of sponsored content — soap operas got their epithet because they were sponsored by soap manufacturers such as Procter and Gamble, Colgate-Palmolive and Lever Brothers. But content creators and networks moved away from this form of advertising because it limited inventory.

A show sponsorship can only be sold once, but distinctly separating content with commercials allows the ad inventory to be sold hundreds of times to different advertisers. Essentially, the networks got rid of custom sponsorship then created standard ad units and sold them all to the highest bidder. Initially, it worked. But the number of television and radio stations multiplied, niche content networks were created, and soon advertisers had thousands of options to promote themselves. Every network was selling the exact same thing, creating a commodity out of television and radio ad inventory.

Pretty good teaser huh? Read my whole article at Website Magazine.

This is a post from: IZEA : Social Media Marketing

Look at these Yo-Yo stars!

Veronique — Mon, 28 Jan 2008 15:18:48 +0000

While it will likely be quite some time before it’s determined whether or not the world record yo-yo was actually broken (Guinness has to review video footage, etc.) this past Saturday, it’s safe to say the turnout was a huge success! Even though rain threatened the whole time. (I probably shouldn’t share this but I overheard a history center employee say at the beginning of the day they had 2,500 yo-yos, and by the start of the yo-yoing they had all been handed out.)

There were many local vendors attending and it was a great opportunity for IZEA to represent as a downtown Orlando company. While we were setting-up Britt & I even got some free samples of delicious smoothies, compliments of Maui Wowi.

I had the pleasure of walking around taking photos of all the yo-yoers, and wanted to share a few of them here. You can visit our Flickr profile to view all the photos that were taken.

Here are the stars:

Thanks to everyone who participated in the event, and to all who came out to support IZEA.

This is a post from: IZEA : Social Media Marketing