The Cost Per Click program in SocialSpark has been live now for nearly five months. During that time we’ve received a lot of valuable feedback from both bloggers and advertisers about how their campaigns have performed, which has brought many variables to light that we would have had to be pretty darn magical to have planned for!
For instance, where a sudden flood of clicks from a particular banner in a traditional ad network might be a sign that fraud is taking place, it’s actually a good sign for ad units that appear in social media sites like Twitter.
We’ve been working with ClickForensics for weeks, modifying rules in their system that don’t match our business model and combing through your click data line by line. As of this morning I’m pleased to report that the scores we are seeing in the database look very good. We were able to go back into clicks that occurred as long ago as March and create conversions for those that scored high enough under the latest scoring algorithm.
So what does this mean for you? Well, if you’d decided to hold off on participation in CPC Opportunities until we worked out all of the kinks, now would be a great time to get back in the game. And if you’ve been one of the users who have stuck with it and offered feedback along the way (thank you!!), you should see some payoff for that hard work reflected in your pending click counts already.
We’re excited to have finally turned a new leaf with the CPC project. Having moved past the low click score anomalies, we’re finally able to start work on other exciting pieces of the CPC project, which Ted won’t let me tell you about yet.
Thanks for your patience over these past few months, and thanks especially to the bloggers and content creators who have helped us to get to the bottom of some very complex issues. We are so excited to offer this program to our Bloggers and Advertisers with confidence!