Sponsored Conversations on Twitter

IZEA offers sponsored conversations on Twitter via our Sponsored Tweets and SocialSpark platforms. Marketers pay for Twitter advertising campaigns on either a Cost Per Tweet (CPT) or Cost Per Click (CPC) basis. Our Sponsored Tweets is dedicated to Twitter abd allows advertisers to hand pick individual Tweeters including celebrities to participate in Twitter advertising campaigns.

How Sponsored TweetsWorks

1. Create an Opportunity

Advertisers provide Tweeters with information about the message they want to spread. Messages can be either written by the Tweeter or supplied by the advertiser.

2. Determine High-Level Segmentation

Advertisers filter for Tweeters based on followers, ratio, country of residence and more.

3. Make Offers

Sponsored Tweets provides Advertisers with a list of Tweeters that meet their criteria. Advertisers can look through a list, drill down on information and make offers to the people they like.

4. Measure Results

Sponsored Tweets provides you with detailed tracking information for each campaign. See how many people you reached, how many people clicked and who delivered the best value.

Ethical Sponsored Tweeting

Everything within our platform is designed with ethics and safety in mind. Our Code of Ethics includes:

• Mandatory Disclosure
• Freedom of Authenticity
• Freedom of Choice
• Transparency of Identity