We all recognize the value of Twitter as a networking tool. But more and more everyday businesses are jumping on board, hoping to reap the benefits of the social media space.
A friend of mine recently blogged on her company blog about the benefits of businesses using Twitter, particularly as a customer service channel, and it got me interested in hearing from our Community about their own interactions with businesses on Twitter.
I have my own personal experience with a business (that will remain nameless) that is extremely active on Twitter. As a result of their lack of continued attention to my Tweets about cleanliness and customer service, I am no longer a patron; I now shop (it’s a retail chain) at their competitor. Candidly, I wasn’t even looking for a resolution to a specific problem, I was simply wanting to be heard.
I manage most of the Twitter profiles for IZEA, so this topic is particularly close to me. I pay very close attention to the conversations happening, and do my best to respond to any Tweets directed to us or about us. With the volume of Followers we have I’m sure I’ve missed a few over the past couple of years, but it’s very important that we engage with our users and provide exemplary customer service. This is definitely a mission we’ll continue moving forward.
So what are some interactions–positive or negative–you’ve had with businesses you Follow on Twitter? We’d love to hear about them!