PayPerPost attends and participates in numerous trade shows and conferences throughout the year. This allows for Ted & our team members to engage directly with both Advertisers and Bloggers. In fact, we’ve talked about several of these events here on our blog: BlogHer Conference ’07, BlogHer Business Summit, and AdTech San Francisco.
Randy Mountz, Vice President of Sales, attended the Digital Media Conference in Silver Spring, Maryland, last Friday (June 22). He not only attended the conference but he also participated in a panel discussion. He’s constantly on the road so he and the Sales team can grow our Advertiser network, but he set aside a few minutes of time this week to share a few things with both the PayPerPost team and our blog readers.
Here’s what Randy had to say:
“The Digital Media Conference was held at the AFI Silver Theatre last Friday, June 22nd. The Conference covered all things in the digital media space both Web 1.0 and of course the new and exciting things in the emerging Web 2.0 space. The session I participated in, “Advertising 2.0: New Opportunities for Marketers,” was jammed-packed, and least 50 hands raised up during the Q&A portion of the program. While there were certainly questions directed to all panel members it seemed the majority were directed at PayPerPost.”
Randy also shares, “At the conclusion of the event many potential high-profile Advertisers approached me, expressing a strong interest in PayPerPost. We will be meeting with these clients over the next several weeks, in hopes of bringing them on board so Posties will have more exciting opportunities to blog and film about!”
Here is a little more detailed information about the session:
Panel 5 – Track 2: Advertising 2.0: New Opportunities for Marketers
It used to be that publishers were creators of content online. Given the escalation of consumer voices and the myriad platforms they have to express themselves, publishers’ roles are evolving towards aggregators and editors of content online. How do consumer voices in the content mix affect editorial voice, media planning, even creative executions? What new opportunities exist for marketers to tap into communities and niches? How do publishers retain the richness and diversity of their readers’ voices, yet maintain their own editorial tone and integrity? And what impact does the inclusion of consumer generated content have on the metrics publishers tout to differentiate themselves?
- Eric Koefoot, Founding CEO & Publisher, U.S. News Ventures
- Keith Tomatore, VP, Sales & Operations, Washingtonpost.Newsweek Interactive
- Erik Hauser, Founder, Swivel Media / Director, Experiential Marketing Forum
- Christopher Marentis, CEO, Clearspring Technologies
- Randy Mountz, VP, Sales, PayPerPost
- Moderator: Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations