Our account managers seem to do the impossible. They bring your advertisements to life. From finding the right mix of influencers to reporting your campaign results, our account management team takes care of it all. We’d be lost without them.
Meet Rhia Buenaventura
Rhia is a Senior Account Manager for the East Region. She started with us two years ago. As an account manager, Rhia manages the day-to-day aspects of each campaign. She ensures proper influencers are lined up, assets are in place, and the campaign results are meeting expectations.
In addition, Rhia is the main contact for our UTV partnership for SponsoredTweets in India. She’s got her hands full for us, but she doesn’t mind; she loves it! For Rhia, everyday is different and she loves the autonomy and the atmosphere IZEA has to offer.
How does she do it?
Account managers are always juggling. They have multiple clients with multiple campaigns on multiple platforms. As a you can see in her picture, Rhia is a warrior; ready to tackle any challenge! But she credits success as a team effort, working closely with the Fulfillment, Sales, and Development Teams to keep each campaign running smoothly from start to finish.
Being an account manager requires tremendous organization. To-do lists are Rhia’s secret to staying on top of everything. She has a tracking sheet with the status of each campaign, the latest correspondence, notes, etc. With all of these details at her fingertips, it prevents the little things from slipping through the cracks.
Building client relationships
A good account manager develops strong relationships with clients. Here are Rhia’s tips to relationship building:
Keep in touch: Rhia sends daily emails on the campaign’s progress. She tries to reach out by phone at least once a week. Email is often the easy way out – so much can be misconstrued in regards to tone. Over the phone, you can be more personable.
Present additional opportunities: Rhia takes time to present new opportunities to clients. Often times new services become available after a sale was completed or new wants are discovered upon further discussions. Make sure to explain what else is available to the client. It shows interest in providing them with the most effective campaign.
A little something extra: Rhia gives an IZEA goodie bag to clients to keep the company top of mind. This is easy, and paired with a handwritten note, can be rather thoughtful. And besides, who doesn’t like free stuff?
Happiness equals success
A campaign is only successful when the client is happy.
- Take time to listen and understand the client’s wants
- Set the right expectations along the way
- Clearly explain the process and the anticipated outcomes
These simple steps can mitigate conflicts down the road and keeps the client happier. But if a problem does arrise, stay level-headed and make it work!