Carri Bright joins growing numbers of social media leaders driving standardization throughout the industry.
Orlando, Fla. (July 12, 2012) – IZEA, Inc. (IZEA:OTCQB), the world leader in social media sponsorship, today shared that Carri Bright, senior manager of community and customer support, received a certificate in Community Management from the Word of Mouth Marketing Association (WOMMA). WOMMA is the leading authority on advancing and advocating the discipline of credible word of mouth marketing around the globe.
Carri has been a member of the IZEA team for five years and was most recently promoted to her current role. She joined IZEA as a member of the Customer Love team and quickly advanced to communications lead. Carri is a Kissimmee resident and graduate of Kent State University in Ohio.
According to WOMMA, community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Recognizing that the industry needs standardized job descriptions, processes and training, WOMMA, The Community Roundtable and ComBlu collaborated to develop a community management certificate program.
“Carri’s work engages many of IZEA’s most important audiences,” said Ryan Schram, Chief Marketing Officer, IZEA. “She manages the company’s social media presence and drives customer support to clients and influencers alike. Carri’s completion of the WOMMA certification program gives her additive skills to create world-class service experiences within community and customer support teams. We’re proud of her!”
The six-week program covers contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success.
IZEA, Inc. (“IZEA”) is the world leader in social media sponsorship, operating multiple marketplaces including Staree, WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social media sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and general economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement/.