Boy, I know you’ve been busy, because we’ve been busy reading all of your submissions to our recent Casting Calls! Right now, we’ve got calls out for Pier 1 Imports and PlayStation Move. Each Casting Call outlines exactly what kind of blog and blogger we’re looking for. For example, aside from meeting the blog criteria, submitters for Pier 1 must live near a Pier 1 store. Another example would be looking for mom or shopping blogs for PlayStation, but not coupon/money-saving ones.
It seems many of you are confused on how to catalog your blog. Not a problem at all! We are here to help you out. Below are some made-up questions/scenarios that are similar to what we’ve been receiving. If you have any of these questions, don’t feel bad, you’re not alone! We want to make sure you’re not wasting time applying for campaigns that aren’t a fit. So, how can you tell if you are a fit? Let’s read below.
When you say you want a ‘fashion’ blog, do I qualify if I write about fashion sometimes?
No, if I look at your blog and none of the categories are fashion-related, you have no posts on fashion events, and none of your tags are fashion-oriented, chances are I won’t label you a fashion blogger. A fashion blog is a blog that is solely dedicated to fashion. Typical posts would be about upcoming line launches, news on designers, notices of sample sales or store discounts, outfit pairings or analysis, hauls and finds, best/worst dressed lists, etc. If you have a blog and 1/10 posts are about fashion, you don’t have a fashion blog. Yes, it’s true- everybody wears clothes and everybody shops, but not everybody is a fashionista.
I LOVE PIER 1! I’ve bought plenty of things there!
Ok, great! However, just because you love love love a product, service, company or store, it doesn’t mean you are a fit for a campaign. Remember, your blog has to reflect what you’re loving. So, if your blog doesn’t have a majority of posts featuring your Pier 1 purchases, how would I know you love Pier 1?
I have worked in an electronics/gaming store for 7 years, the PlayStationMove opportunity would be perfect for me!
It would…if your blog has been chronicling your electronics/gaming passion, as well! We often come across bloggers that work in a specific field in line with a campaign, but their blog isn’t about that same industry. Yes, you work at a game store, but that’s not what your blog is about! Yes, you would have pertinent info and be able to contribute, but that’s not what your blog is about! Trust me, I wish it were, too- the campaign would be perfect for you!
So, how can you tell where your blogging interests lie? Just take a look at your blog. What are the majority of your categories or tags about? If you have a tag cloud, what’s the biggest, most used tag? This is what your typically blogging about. Look at your past 10 posts and list out what the topics are. If you have a mishmash of topics and sponsored posts, you most likely have a general blog. Don’t be discouraged if you have a general blog, though!
Do you have a niche blog? How do you relay your niche to your readers? How do you keep up with your niche? Do you have any tips for people that have a general blog, but want to get more specific? Let’s discuss!