ORLANDO, Fla., May 25, 2010 – Join Brian Solis, principal, Future Works, Ted Murphy, principal, IZEA, Mary Engle, associate director, Bureau of Consumer Protection, Federal Trade Commission and Sarah Evans, principal, Sevans Strategy for “FTC Regulations and Me,” (#ftcme) a webinar panel, on February 19 from 1 to 2 p.m. CST to learn how the Federal Trade Commission (FTC) “Guides Concerning the Use of Endorsements and Testimonials in Advertising” impact online promotion.
In October 2009 the FTC announced the new guidelines which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.
The guidelines affect personal blogs and social networking sites such as Facebook and Twitter. Many professionals who rely on online communications as part of their promotion arm wonder how these changes impact them.
Panel participants are regularly sought out by industry peers to talk about the regulations and will address common themes they’ve identified:
- Who is doing it right? Case studies, examples and best practices
- An Overview of the FTC Guidelines, straight from the source
- Dispel guideline myths and rumors
- How to disclose in 140 characters
- Developing a disclosure policy
- Among others…
To ensure this information is accessible to as many professionals as possible, Citrix graciously donated all webinar capabilities.
About the FTC
The FTC deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.
About Brian Solis (@briansolis)
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources. Brian’s new book, Engage, is available now and discusses the business impact of new media and how brands can excel in the real-time Web. http://bit.ly/engageme
About Ted Murphy (@tedmurphy)
A serial entrepreneur, Edward “Ted” Murphy has founded six companies since 1994. Murphy’s latest venture, IZEA operates a variety of social media properties including SocialSpark and PayPerPost, the world’s largest Consumer Generated Advertising Network. Founded in June of 2006, IZEA has raised over $10 million in venture funding from leading venture capitalists including Draper Fischer Jurvetson, Village Ventures and Inflexion. Murphy’s creative prowess and passion for the unconventional has earned him the ear of some of the world’s largest marketing organizations including FOX, Bombardier, General Motors and Disney. His efforts have received national recognition, including A/V Multimedia Producer Magazine’s “Top 100 Multimedia Producers” for two consecutive years. In 2006 Murphy’s viral campaign created for the launch of PayPerPost was inducted into Marketing Sherpa’s Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.
About Sarah Evans (@prsarahevans)
A public relations and new media consultant, Sarah works with many non profit, social good and technology companies. A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable, one of the most popular social media blogs in the world runs her own blog at PRsarahevans.com and shares a daily resource for PR professionals called Commentz.
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