- Increase awareness of ZenniOpticam.
- Encourage shoppers to peruse frames and use the Zenni Frame Fit tool.
- Urge users to purchase holiday gifts from Zenni.
- Display the cost effectiveness of Zenni’s frames.
Influencers visited ZenniOptical.com and created content based on the following:
- Which were their favorite frames (Images of these frames were also included).
- What would they consider buying for their loved ones.
- How the Frame Fit tool worked.