Campaign Description

CAMPAIGN OBJECTIVES

  • Increase awareness of ZenniOpticam.
  • Encourage shoppers to peruse frames and use the Zenni Frame Fit tool.
  • Urge users to purchase holiday gifts from Zenni.
  • Display the cost effectiveness of Zenni’s frames.

CAMPAIGN EXECUTION

Influencers visited ZenniOptical.com and created content based on the following:

  • Which were their favorite frames (Images of these frames were also included).
  • What would they consider buying for their loved ones.
  • How the Frame Fit tool worked.