Campaign Description

Campaign Objectives

  • Increase product awareness of VTech’s new Switch & Go Dinos line.
  • Position the Switch & Go Dinos as a fun, yet educational toy.
  • Obtain testimonials from consumers using the new product first hand.

Campaign Execution

  • Receive two Switch & Go Dinos for them and their sons to review
  • Position the toys as both fun and educational
  • Influencers shared the purchase points
  • Personal photos were encouraged to show the toys in action