- Increase product awareness of VTech’s new Switch & Go Dinos line.
- Position the Switch & Go Dinos as a fun, yet educational toy.
- Obtain testimonials from consumers using the new product first hand.
- Receive two Switch & Go Dinos for them and their sons to review
- Position the toys as both fun and educational
- Influencers shared the purchase points
- Personal photos were encouraged to show the toys in action