Campaign Description

Campaign Objectives

  • Increase awareness of Fresh Start Dry Shampoo.
  • Create tutorials (both video and text) on how to use the Dry Shampoo properly.
  • Most consumers love the idea, but use the product incorrectly causing poor results.
  • Obtain testimonials from consumers using the new product first hand.

Campaign Execution

  • Work with Influencers in the video space to create tutorials on how to use the product.
  • Other influencers then created blog posts with these “How-To” videos in their posts.
  • Influencers encouraged their readers to watch the video and try out the Dry Shampoo for themselves.