- Increase awareness of Fresh Start Dry Shampoo.
- Create tutorials (both video and text) on how to use the Dry Shampoo properly.
- Most consumers love the idea, but use the product incorrectly causing poor results.
- Obtain testimonials from consumers using the new product first hand.
- Work with Influencers in the video space to create tutorials on how to use the product.
- Other influencers then created blog posts with these “How-To” videos in their posts.
- Influencers encouraged their readers to watch the video and try out the Dry Shampoo for themselves.