Campaign Description

Campaign Objectives

  • Increase awareness of Tom’s of Maine Silly Strawberry Toothpaste.
  • Aiming to target mom audience.
  • Raise awareness of Tom’s of Maine Silly Strawberry Story Hour on Facebook.
  • Obtain testimonials from consumers using the new product first hand.

Campaign Execution

  • Influencers were sent a sample of Silly Strawberry for their children to sample.
  • Influencers created content about their child’s experience with the toothpaste.
  • Posts encouraged readers to attend the Facebook Story Hour and signup for a free samples of Silly Strawberry Toothpaste.