- Increase awareness of Tom’s of Maine Silly Strawberry Toothpaste.
- Aiming to target mom audience.
- Raise awareness of Tom’s of Maine Silly Strawberry Story Hour on Facebook.
- Obtain testimonials from consumers using the new product first hand.
- Influencers were sent a sample of Silly Strawberry for their children to sample.
- Influencers created content about their child’s experience with the toothpaste.
- Posts encouraged readers to attend the Facebook Story Hour and signup for a free samples of Silly Strawberry Toothpaste.