- Increase awareness in uses of Tabasco Original Red.
- Many purchase Original Red and don’t know how to use it so it sits in the fridge for months.
- Spread new recipes and ways to use Tabasco Original Red.
- Obtain testimonials from consumers using the new product first hand.
- Leverage Influencers in the Food category and have them create recipes using Original Red.
- Select Influencers were provided Original Red to try out first hand.
- Posts included photos, recipes and feedback on Tabasco Original Red.