Campaign Description

Campaign Objectives

  • Increase awareness in uses of Tabasco Original Red.
  • Many purchase Original Red and don’t know how to use it so it sits in the fridge for months.
  • Spread new recipes and ways to use Tabasco Original Red.
  • Obtain testimonials from consumers using the new product first hand.

Campaign Execution

  • Leverage Influencers in the Food category and have them create recipes using Original Red.
  • Select Influencers were provided Original Red to try out first hand.
  • Posts included photos, recipes and feedback on Tabasco Original Red.