Campaign Description

Campaign Objectives

  • Increase awareness of Sprint’s 3-Day Holiday sale of the EVO 4G and the EVO Shift.
  • Encourage users to learn more about the sale in efforts to increase sales.

Campaign Execution

  • Leverage IZEA’s network of Family and Deal bloggers to spread word of the campaign.
  • Bloggers created unique and customer blog posts about: the 3 day sale, details about the phone, how to participate in the sale and specific sales dates.