Campaign Description
Company Overview
- For more than 130 years, Purex’s parent company, Henkel, has been dedicated to sustainable and responsible business practices. Through their brands and technologies, and as an employer, they work to meet the needs of people today without compromising the development opportunities of future generations. This principle applies to all their operations and throughout the entire value chain – from raw materials, production and logistics to the use and disposal of their products.
Campaign Objective
- Introduction of the Purex Complete 3-in-1 Laundry Sheets.



