- Increase traffic to the Playtex coupon page of RedPlum.
- Encourage downloads of the coupon for redemption in local grocers.
- Raise awareness of the $2.00 off promotion for Playtex Gentle Glide Tampons.
Influencers visited the Redplum coupon page for Playtex and created Tweets about:
- The $2.00 off promotion.
- Why they though their followers should check out the promotion for themselves.
- Why they would print out the coupon.