Campaign Description

Campaign Objectives

  • Increase traffic to the Playtex coupon page of RedPlum.
  • Encourage downloads of the coupon for redemption in local grocers.
  • Raise awareness of the $2.00 off promotion for Playtex Gentle Glide Tampons.

Campaign Execution

Influencers visited the Redplum coupon page for Playtex and created Tweets about:

  • The $2.00 off promotion.
  • Why they though their followers should check out the promotion for themselves.
  • Why they would print out the coupon.