- Increase awareness of the new LG DoublePlay phone.
- Encourage people to visit the LG DoublePlay microsite and learn more about the phone.
- Spark conversation about the LG DoublePlay through key Influencers in Social Media.
Leverage IZEA’s network of Influencers in the entertainment, pop culture and tech categories to send out unique message about the phone. Provide the phone to select influencers to:
- Create a review about the phone.
- Run contests to give away the phone.
- Utilize Celebrity Tweeters to try out the phone and then give it away to their followers.
- Used hashtag #DoublePlayMe to track conversations.