Campaign Description

CAMPAIGN OBJECTIVES

  • Increase awareness of Hill’s Healthy Mobility Challenge and encourage entries.
  • Encourage visits to Hill’s Pet Nutrition’s Facebook Page.
  • Receive testimonials from users that have tried Hill’s Pet Nutrition Food.

CAMPAIGN EXECUTION

  • Select influencers received a gift set from Hill’s for their dog; set included Hill’s food, dog toys, flip cam.
  • Influencers took the Hill’s Healthy Mobility challenge and recorded their dogs activity.
    Videos of their dogs playing were also included in the post.
  • Posts encouraged visits to Healthy Mobility Challenge page and Hill’s Facebook page.