- Increase awareness of Hill’s Healthy Mobility Challenge and encourage entries.
- Encourage visits to Hill’s Pet Nutrition’s Facebook Page.
- Receive testimonials from users that have tried Hill’s Pet Nutrition Food.
- Select influencers received a gift set from Hill’s for their dog; set included Hill’s food, dog toys, flip cam.
- Influencers took the Hill’s Healthy Mobility challenge and recorded their dogs activity.
Videos of their dogs playing were also included in the post.
- Posts encouraged visits to Healthy Mobility Challenge page and Hill’s Facebook page.