Campaign Description
Company Overview
- Coldwell Banker was founded on August 27, 1906 on the heels of the devastating 1906 fire and earthquake that leveled San Francisco. A young real estate agent, Colbert Coldwell saw the need for honest, knowledgeable real estate services to help the city rebuild. As the company grew, he hired Arthur Banker as a member of his sales staff. The two businessmen eventually formed a partnership, and in 1914 the real estate company known as Coldwell Banker was born.
Campaign Objective
- Promote the Federal Tax Credit for first-time homebuyers.