Campaign Description

Campaign Objectives

  • Increase awareness of CDW data protection.
  • Drive users to download the PDF application.
  • Increase network security YouTube views.

Campaign Execution

  • Leverage tech and business bloggers.
  • Utilize tweeters, web celebrity tweeters and bloggers.
  • All posts included an embedded YouTube video.
  • Posts included an overview of CDW and how their services can protect against data loss.