- Increase awareness Carapelli Olive Oil and how to conduct a proper Olive Oil tasting.
- Distribute $11.00 off coupon to encourage in store purchases.
- Obtain testimonials from consumers using the new product first hand.
- Influencers visited CarapelliUSA.com and created content about Carapelli Olive Oil & the Four S’s.
- All posts included a direct link to a page users could download the $1.00 coupon.
- Select Influencers were provided Carapelli Olive Oil and a taster kit so they could experience the product first hand.