Campaign Description
Company Overview
- Blairex Laboratories of Columbus, Indiana is a health care product company servicing health care facilities, doctors and families since 1976. Their products range from sterile saline solutions to sleeping aids and in 2006 they were proud to add Boudreaux’s Butt Paste. Boudreaux’s Butt Paste is a skin cream used to treat skin ailments such as diaper rash, minor burns, and insect bites. The product has gained notoriety mainly due to its unusual and humorous name.
Campaign Objective
- Promote Butt Paste through product sampling and a Butt Paste Prize Pack Contest.
