Campaign Description

Campaign Objectives

  • Increase awareness of BeeWell For Life as well as Y-ME National Breast Cancer Organization who partnered with Bumble Bee for this initiative.
  • Figure out a new and inventive way to get people talking about BeeWell for Life.

Campaign Execution

  • IZEA built a microsite where Social Media users can enter to with an iPad from Bee Well.
  • Entries were via a Tweet box on the site.
  • IZEA Social Media Influencers in the health and fitness vertical created original content to drive traffic to the #Tag4Cancer site.
  • All blog posts and Tweets also talk about Bumble Bee and Bee Well for Life to raise brand awareness.