- Increase awareness of BeeWell For Life as well as Y-ME National Breast Cancer Organization who partnered with Bumble Bee for this initiative.
- Figure out a new and inventive way to get people talking about BeeWell for Life.
- IZEA built a microsite where Social Media users can enter to with an iPad from Bee Well.
- Entries were via a Tweet box on the site.
- IZEA Social Media Influencers in the health and fitness vertical created original content to drive traffic to the #Tag4Cancer site.
- All blog posts and Tweets also talk about Bumble Bee and Bee Well for Life to raise brand awareness.