Campaign Description

Company Overview

  • Boost Mobile, one of Sprint’s award-winning prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411.

Campaign Objective

  • Raise awareness of Boost Mobile’s affordable phone and plan options and discuss the launch of their newest phone, the Sanyo Incognito.