- Increase awareness for the new FX series the “Untitled Jersey City Project.”
- Encourage visits and views of the YouTube teaser trailer for the show.
- Increase brand awareness of Audi as the sponsor of the new FX series.
- Video view increase over 5,000% on YouTube.
- Received ~1,500 organic Tweets with hashtag #UJCP.
- Blog posts accumulated about 1,400 comments.