Campaign Description

Campaign Objectives

  • Increase awareness for the new FX series the “Untitled Jersey City Project.”
  • Encourage visits and views of the YouTube teaser trailer for the show.
  • Increase brand awareness of Audi as the sponsor of the new FX series.

Campaign Execution

  • Video view increase over 5,000% on YouTube.
  • Received ~1,500 organic Tweets with hashtag #UJCP.
  • Blog posts accumulated about 1,400 comments.