Campaign Description

Campaign Objectives

  • Raise overall awareness of the A|X brand.
  • Increase awareness of the A|X Demin Sale.
  • Increase entries in the“Text A|X” SMS Contest.
  • Obtain new Twitter followers for the @ArmaniExchange Twitter handle.

Campaign Execution

  • Work with IZEA Influencers in the fashion niche.
  • Have Bloggers with high influence go and try on Armani Exchange denim.
  • Bloggers were given a gift card to go shopping and a gift card to give away to their readers.
  • Celebrity and long tail tweeters were used in the campaign to generate buzz and conversation.