Campaign Description

Campaign Objectives

  • Increase awareness of Dig.Drop.Done! brand and their offerings.
  • Create a fun reason for people to talk about the brand outside just bulbs and flowers.
  • Increase organic conversations about the brand and outside of the box idea in Social Media.

Campaign Execution

  • Create a microsite where social media users can enter a contest and learn more about the brand; prizing is a yard makeover from Dig.Drop.Done!
  • Leverage IZEA’s social media Influencers to promote the contest and drive traffic to the content page.
  • Use trackable hashtags to see conversations.