- Increase awareness of Dig.Drop.Done! brand and their offerings.
- Create a fun reason for people to talk about the brand outside just bulbs and flowers.
- Increase organic conversations about the brand and outside of the box idea in Social Media.
- Create a microsite where social media users can enter a contest and learn more about the brand; prizing is a yard makeover from Dig.Drop.Done!
- Leverage IZEA’s social media Influencers to promote the contest and drive traffic to the content page.
- Use trackable hashtags to see conversations.