Campaign Description

Company Overview

  • Twentieth Century Fox Film Corporation is one of the six major American film studios and is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch.
  • 20th Century Fox’s most popular movie franchises goes far beyond Alvin and the Chipmunks to include such blockbusters Avatar, Star Wars, The Simpsons, Ice Age, Garfield, X-Men, Die Hard, Alien, Revenge of the Nerds, Planet of the Apes, Home Alone, Night at the Museum, and Predator.

Campaign Objective

  • Promote the release of Alvin and the Chipmunks: The Squeakquel DVD.