I have been a blog marketing evangelist for some time now, but it always makes me happy when I see third party data that supports what I already know; blog marketing drives sales. Jupiter Research recently released a study with some impressive stats:
- There has been a 300 percent growth in monthly blog readership in the past four years.
- 40 percent of people reading blogs have taken action as a result of viewing an ad on a blog.
- 50 percent of frequent blog readers say they have taken action. Of
those actions: 17 percent have read product reviews online; 16 percent
have sought out more information on a product or service; and 16
percent have visited a manufacturer or retailer Web site.
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