A few months ago we crossed the 200,000 blogger mark in PayPerPost. While I am extremely excited about that achievement the tremendous growth has also created some issues for us. Over the past few weeks we have been speaking to many of our advertisers, reading our boards and gathering feedback in general. The single biggest complaint has been as our network has grown the quality of blogs has suffered. I want to formally acknowledge our customers’ concerns and our intention to address them.
Tomorrow we are beginning the first stage of cleaning up blog quality on each of our networks, starting with PPP. We are going to manually audit every blog in our system. Our goal is to elevate the overall quality of our marketplaces and deliver more value to our advertisers. This will undoubtedly leave thousands of bloggers upset that they can no longer participate in the system and I am sorry to be the bearer of unfortunate news to those who will no longer qualify.
Much like a bonsai tree we must strategically trim our marketplace to control its shape and promote proper growth. While I am saddened that we will no longer be to able to work with some blogs, I am confident that we will be providing our advertisers with a better service which ultimately means more opportunities for those blogs that remain.
Every blog in the system is going to be reevaluated with a discerning eye. I want to point out that our TOS provides minimum guidelines, but every blog is ultimately approved or not at our sole discretion. Just because a blog meets the minimum requirements does not mean it is the right fit for us.
If your blog fails the audit you will receive an email notification and will no longer be able to use that blog to take opportunities. You will still be paid for any outstanding posts that are currently in process and pass review. You will not be able to resubmit your blog for inclusion at this time.
If your blog passes the audit you will also receive an email letting you know you made the cut. It’s going to take at least 30 days to complete the audit so please be patient.
I wish you all luck.