Governing Member of WOMMA
IZEA is a proud member of the Word of Mouth Marketing Association. As a WOMMA member, we are committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. We support WOMMA’s Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications.
Mandatory Disclosure
Every social media sponsorship facilitated directly by IZEA or through one of our services is required to have disclosure. Publishers that do not disclose are not permitted to participate in any IZEA SMS campaign and will be removed from our network.
Our advertisers and publishers must comply with FTC guidelines that state, “When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connection must be fully disclosed.”
Download the FTC guidelines document here.
Honesty of Opinion
Publishers are free to write or say whatever they want. IZEA has no restrictions on how publishers express their genuine thoughts on an advertiser’s product or service. Advertisers may not withhold compensation based on a negative conversation, nor do we allow advertisers to force publishers to edit their post to remove critical statements, ever.
Contact Us
