We rolled out RealRank last Wednesday and crossed our fingers. I had a pretty good feeling that we created something that our advertisers would find value in, but you never know until you see the numbers. The first few days were admittedly slow (and scary). Opp creation was down in general during the Thanksgiving holiday, but since then utilization of RR has picked up a bit. Well, I’m lying. More than a bit.
In fact 60% of all Opps created since Thanksgiving day have used the RealRank requirement. I am both excited and relieved. I truly believe that this the path towards higher quality bloggers in our system…leading to better ROI for advertisers…leading to more advertisers..leading to better pay for bloggers and so on. I am hoping to see that RR utilization number climb over time as we have more blogger adoption.
No-Follow Option Coming
By weeks end we will roll out a new No-follow option for advertisers in PayPerPost. No-follow has always been something that advertisers could specifically ask for, now we have made it as easy as clicking a button. Bloggers that are more comfortable with no-follow sponsored posts should hopefully see more and more opportunities over time.
We had already committed to required no-follow in SocialSpark (prior to the Google Blogosphere Rampage), now advertisers will have the option to easily do so in PayPerPost.