If you are like us and live for TV drama (especially baby-mama drama), then Lifetime’s hit show Dance Moms is for you. Follow the story of near-professional kids competing in cut-throat dance competitions across the USA. There is yelling, chair throwing, hugs, tears, drinking- and the incredibly wise commentary from 9 and 10 year olds, but I digress.
The Dance Moms joined the IZEA family this year, and quickly took to involvement across various social media campaigns.
Specifically, Christi, mother to frequent pyramid topper Chloe, has grown into quite the social media maven, successfully managing the growing monetization opportunities across her Twitter feed and photos (done through SponsoredTweets.com and Staree.com, respectively). She’s a true testament that social media sponsorships aren’t just for Hollywood A-listers.
Christi was gracious enough to take a few minutes out of her busy schedule to answer a few questions about working with IZEA, managing her sponsorship opportunities and creating a brand.
Let’s hop to it, shall we?
IZEA: You’re in consumer product’s largest vertical: moms. As such, what do you look for when you’re considering a sponsored campaign (tweet or photo)?
Christi: I look for companies or products that I would use myself!
IZEA: Always a good start- we love it when a user can share genuine experiences with their audience. After all, IZEA believes that each of us have influence and help impact the purchasing trends of our peers. As a tv star-mom, by whom are you influenced?
Christi: I really just like…what I like! Obviously, I read magazines and see what’s popular with celebs, but something that works for a 20 year old isn’t necessarily going to work for me!
IZEA: Ugh, I know that game. Still though, given that you’re pretty new to social media sponsorships, you’ve participated in a few offers via SponsoredTweets and Staree! Do you have a favorite platform?
Christi: I like them both for different reasons. SponsoredTweets is quick and simple to use, but I love Staree because it’s a great way to get paid using the social media (apps) I’m using anyway!
IZEA: True- you’re already taking photos and sharing to Twitter and Facebook…might as well be paid for it! So you like them both and you say they are easy…how easy?
Christi: Oh my gosh, SponsoredTweets and Staree are simple!! Anyone can do it!
Bada bing, bada bang- if you’ve seen Dance Moms then you know these ladies don’t have a lot of spare time! SponsoredTweets and Staree are easy to use and fun. Christi has participated in sponsored tweets for Lenovo, Lifeclip, ZarBee’s and Home Shopping Network!
Advertisers, Christi is a great example of how you can use one influencer to spread the word through multiple channels. In one campaign, she took a picture on Staree, shared it via Facebook and Twitter and had a corresponding SponsoredTweet post as well. Four birds with one influencing stone!
Influencers, want to join SponsoredTweets and earn some extra cash in time for the holidays? Get with the program and sign up here! Give yourself a twofer and sign up for Staree while you’re at it, too, here.